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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Should Chevrolet continue the SS for another generation?

It is no shocker to say that Chevy kinda messed up with the SS. Now before everyone gets their facts and figures out, lets be real. The SS probably shouldn't have happened in the first place. Chevy hardly promoted the car when it released. It quietly came to our shores (the SS is really a Holden VF Commodore). It was the same with the Pontiac G8 before GM axed the brand. With the G8 however, it got more attention due to the heavy marketing Pontiac did with the car despite the low sales numbers. The SS fills the void of a performance sedan for Chevrolet mainly because there isn't a Impala SS sedan anymore. The SS also shares the same platform with the Chevrolet Caprice PPV, a fleet vehicle only available for your local police station since again the Impala doesn't fill that void any longer. But should the SS continue on in a future life? My answer: No! It was great for Chevy to do this little experiment, and I am sure they learned a lot from releasing the SS and the Caprice as well. But why not take the essence of both of those vehicles and combine them into a new next generation Impala. The Impala SS can return once again in a proper way, and a PPV version of the Impala can go into production. Kinda like what Ford and Dodge did with their performance and police versions of the Taurus and Charger. There really isn't a need to have 2 extra models in the line up when the Impala can fill all 3 voids. With the Holden VF Commodore going out of production in 2017, the Chevrolet SS may not be around much longer. There are rumors that the Commodore will live on in a new global vehicle, so if that is true it could mean the end of the RWD V8 sedans from Australia. But Chevrolet could continue the formula of the SS in the Impala, and it may turn out to be very successful for them. Image Credit: Chevrolet Chevrolet open road

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.