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2015 Chevrolet Corvette Z06

"Corvette" has stood for American muscle, American sports car, and American supercar. In many cases, it still stands for America: liberty on the go, LS-powered freedom. There was also a time when it meant really impressive numbers that didn't equate to really impressive handling, and a not-so-nice cabin. The handling issue really turned the road-legal corner when the C5 Z06 was introduced in 2001, and by the time the super-duper ZR1 ended its run in 2010, Corvette had exorcised practically all of its dynamic demons. But when I took a seat in the 2015 Corvette Z06 on the first day of my week-long loan, I espied a few demons still squatting in the interior. When colleague Seyth Miersma drove the Z06, he wrote, "Listen, I'm not going to be the guy that dogs the Corvette for having a cheap-feeling interior, this generation has put those once-legitimate claims to rest." Well, I am going to be that guy, because I don't think those claims have been put to rest. One day Chevy will give us leather that looks and feels like leather, instead of the astonishingly thin hide that is laid directly on top of the instrument panel structure. This material was set off by white stitching, but there were no seams, just a trail of white stitches. In some places it was hard to tell where the leather ended and the plastic began; or it might all have been the same upholstery, I don't know. Five dollars of foam padding would add five thousand dollars of luxury to the cockpit. One day Corvette will have plastics that don't look so plasticky. I know General Motors can do it. And after years of thinking Corvette seats were too wide and flat, this latest Z06 is almost there. The seatbacks were nice, but the exaggerated side bolstering on the seat bottoms was too narrow and sharp. That's a personal preference, though; other drivers with thinner thighs will think differently. My complaint isn't that the interior isn't luxurious, it's that it's not luxurious enough. If Chevrolet was worried about pricing, it could add some kind of profligate package to the options list. Have some ex-Porsche people design it, call it the Teutonic Splendor Package, slap a massive price on it, and count the money. People will buy it, and no one will ever have to say again, "But the interior..." That said, this test car's cabin had every feature I wanted. The gauge cluster was bright, crisp, and readable in every shade of daylight.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

We really want to use an eCrate to restomod an old GM car. Here's what we'd build

You hopefully saw the news today of GM's introduction of its Connect and Cruise eCrate motor and battery package, which effectively makes the Bolt's electric motor, battery pack and myriad other elements available to, ah, bolt into a different vehicle. It's the same concept as installing a gasoline-powered crate motor into a classic car, but with electricity and stuff.  This, of course, got us thinking about what we'd stuff the eCrate into. Before we got too ahead of ourselves, however, we discovered that the eCrate battery pack is literally the Bolt EV pack in not only capacity but size and shape. In other words, you need to have enough space in the vehicle to place and/or stuff roughly 60% of a Chevy Bolt's length. It's not a big car, but that's still an awful lot of real estate. There's a reason GM chose to simply plop the pack into the bed and cargo area of old full-size SUVs. Well that, and having a rear suspension beefy enough to handle about 1,000 pounds of batteries.  So after that buzz kill, we still wanted to peruse the GM back catalog for classics we'd love to see transformed into an electric restomod that might be able to swallow all that battery ... maybe ... possibly ... whatever, saws and blow torches exist for a reason.  1971 Buick Riviera Consumer Editor Jeremy Korzeniewski: If you’re going to build an electric conversion, why not do it with style? ThatÂ’s why IÂ’m choosing a 1971-1973 Buick Riviera. You know, the one with the big glass boat-tail rear end that ends in a pointy V. Being a rather large vehicle with a big sloping fastback shape, IÂ’m hoping thereÂ’s enough room in the trunk and back seat to pack in the requisite battery pack. That would likely require cutting away some of the metal bulkhead that supports the rear seatback, but not so much that a wee bit of structural bracing couldnÂ’t shore things up. The big 455-cubic-inch Buick V8 up front will obviously have to go. Remember, this was the 1970s, so despite all that displacement, the Riviera only had around 250 horsepower (depending on the year and the trim level). So the electric motorÂ’s 200 horsepower and 266 pound-feet of torque ought to work as an acceptable replacement.   1982 Chevrolet S10 Associate Editor Byron Hurd: OK, so the name "E-10" is already taken by a completely different truck, but let's not let labels get in the way of a fun idea.