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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Recharge Wrap-up: BYD electric buses at Special Olympics, hybrids perform better than rated

A new study finds that real-world fuel economy of hybrids could be significantly higher than EPA ratings. Researchers at the University of Vermont, with the help of their own "total on-board tailpipe emissions measurement system," found the fuel savings of Toyota Camry Hybrid over a standard Camry to exceed its sticker values by 18 percent on the highway and 33 percent in the city. The results of this study suggest that the projections of the fuel and emissions benefits of hybrids could be adjusted to reflect more these more positive real world values. The study's authors, Britt A. Holmen and Karen M. Sentoff, say more research is warranted based on these findings, and that "similar studies can be used to develop robust models of all types of HEV platforms under actual driving conditions and improve quantitative estimates of the future fleet contributions to the US CO2 emissions inventory and petroleum consumption." Read more at Green Car Congress. The 2016 Chevrolet Volt made an appearance at the 2015 Brickyard 400 at the Indianapolis Motor Speedway. Chevy displayed the silver Volt alongside a Camaro and Malibu of the same color and model year. The Volt also recently made an appearance at the premier of Tomorrowland with George Clooney behind the wheel. Read more at The News Wheel. BYD electric buses provided transportation at the Special Olympics 2015 World Games in Long Beach, CA. Shuttling 6,500 athletes required the help of multiple charter companies, including local buses from the Chinese automaker. "BYD stepped up majorly as one of our key supporters and their tremendous efforts made our athletes feel welcomed," says Long Beach Community Foundation President and CEO, and 2015 Host Town Transportation Coordinator Marcelle Epley. "We depended on them, and they came through 100 percent." Both Los Angeles and Long Beach have recently decided to purchase electric buses from BYD. Read more in the press release below. BYD Zero-Emission Buses Used to Transport Athletes at 2015 World Games LONG BEACH, Calif., Aug. 2, 2015 /PRNewswire/ -- This week the largest Special Olympics ever was hosted in the City of Long Beach – thousands of athletes, coaches, dignitaries and families descended upon Los Angeles for what was a spectacular week of uplifting camaraderie, sportsmanship and competition.

Nissan Leaf, Chevy Volt have best sales month of 2015

Things are trending upwards for the two best-selling plug-in vehicles in the US. Both the Chevy Volt and the Nissan Leaf had their best sales month of 2015 in May, with the Volt selling 1,618 units and the Leaf moving 2,104. The upward swings come at an interesting time, with lots of excess first-gen Volts waiting for buyers and some buyers already ordering their second-gen Volts. So far in 2015, the Leaf has outsold the Volt 7,742 to 4,397. While 7,700 Leafs is respectable, it's nowhere near the numbers that Nissan will have to hit to reach the 50,000 annual sales that CEO Carlos Ghosn says is possible in the US. Still, the Leaf had its best sales month since December 2014 (when it sold 3,102 units) in May, but last month was still down 32.5 percent compared to May 2014. Despite the smaller overall number, May represents a big positive for Chevy, which has seen sluggish sales for the Volt for a long while now. The 1,618 Volts sold last month are only 3.9 percent lower than the 1,684 sold in May 2014 and May 2015 was the best month for Volt sales since August 2014. Perhaps salesmen are ready to make deals, what with thousands sitting around on dealer lots right now. The next-gen Volt is due this fall, and the order books (in California, at least) opened up this week. Like every month, our full wrap-up of green car sales in the US is coming soon (the VW e-Golf, for example, hit a best-ever high of 410 sales). Until then, feel free to discuss the Volt and Leaf sales figures in the Comments. Green Chevrolet Nissan Electric Hybrid ev sales hybrid sales