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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Now's the time to buy a cheap first-gen Chevy Volt

Would you fork over 18 grand and change for a new Chevrolet Volt extended-range plug-in vehicle? If so, there are some for the taking. Since the updated Volt is about ready to hit dealerships, current models have become a lot easier to afford. For some reason, it appears the best deals are in Iowa, recalling some sort of Field of Dreams-style whispering voice luring car shoppers to their first plug-in vehicle, according to EV Obsession. To wit, a couple of 2014 Volts with a sticker price in the $35,000 range are being offered for less than $26,000 in that Midwestern state. Factor in the $7,500 tax credit from the federal government, and the Volt can be had for less than the sticker price of a Toyota Prius C compact hybrid. Chevy started priming that particular pump earlier this year, though didn't appear to have a ton of success. This past spring, Chevrolet was offering some impressive lease deals on the Volt, with monthly payments dropping to less than $250. There's a reason buyers will want to wait for the second-generation Volt. The 2016 version will have a 53-mile all-electric range, up from the 38-mile range in the current version, along with 106 MPGe. Some will say that the style is improved as well, and the first-gen's touch-sensitive control panel was discarded for more buttons. Still, if you're more concerned about price than having the newest car on the lot, now's a good time to shop. And speaking of the current version, sales remain down substantially. Last month, Chevy moved 1,380 Volts, a 45-percent plunge from a year earlier. Through August, Volt sales were down 37 percent this year compared to 2014 numbers, to 8,315 units.

Jeep Wrangler 4xe, new Honda Civic and EV infrastructure | Autoblog Podcast #677

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Yahoo Finance Senior Producer/Reporter Pras Subramanian. They start things off by talking about what they've been driving, including the Jeep Wrangler 4xe, Chevy Bolt EUV, Nissan 370Z Nismo and Mitsubishi Eclipse Cross. They discuss the reveal of the next-generation Honda Civic, opine about the Mercedes-AMG One hybrid supercar, talk about EV charging infrastructure and reminisce about the Hyundai Genesis Coupe. Finally, they reach into the mailbag to help a listener pick a used grand tourer. Autoblog Podcast #677 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving:2021 Jeep Wrangler 4xe 2022 Chevrolet Bolt EUV 2020 Nissan 370Z Nismo 2022 Mitsubishi Eclipse Cross News 2022 Honda Civic revealed Mercedes-AMG One spy photos Green infrastructure Why the gas stations of the future might not include EV chargers — yet Ultium Charge 360 Used Vehicle Spotlight: 2010-2016 Hyundai Genesis Coupe  Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: