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How two-state Chevy Spark EV outsold 50-state Volt last month

Is it really just about price? Last month, the Chevy Spark EV got a sizable price drop of $1,500 alongside a lowered lease price of $139 a month (down from $199). Those numbers, particularly that cheap lease, had a tremendous impact on how many all-electric Sparks GM sold last month. There were 920 Spark EVs sold in April, and the Spark EV is available in only two states: California and Oregon. Sales will start in Maryland in the third quarter of 2015, but there are no pre-orders taking place there, so all 920 were West Coast sales. To be more precise, there were about 864 Spark EV leases signed last month, since 94 percent of those 920 sales were retail leases. As Annalisa Bluhm from Chevrolet communications told AutoblogGreen, that level was, "simply insane." "In those states which offer Spark EV, you can get a 1LT Spark EV for less than a 1LT Spark, with more features" Bluhm said. "Factor in that you will save approximately $82 per month by abstaining from gas, and it's easy to see why people went crazy for the Spark." Let's put 920 into perspective. For one thing, it's crazy up from the 151 Spark EVs sold in March 2015 and the 97 sold in April 2014. It's also almost as many as GM sold all last year, and way more than two years ago. The General sold 653 Spark EVs in 2013 and 1,146 in 2014. To throw in a comparison with GM's longstanding plug-in champion, the aging Volt, the Spark EV came out ahead in the monthly tally for the first time ever. In April, the Volt sold 905 units. The plug-in hybrid's best-ever sales month was August 2013, when it sold 3,351 units. Counting all models and powertrains, Chevy sold 3,743 Sparks in April. So, does this success mean that Chevy is looking to bring the Spark EV to more markets? Bluhm said that GM is considering other states and is always looking at the business case, but has "nothing to announce yet." Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM wants to have 10 plug-in models in China in five years

Last we checked, General Motors was selling all of three plug-in vehicle models in its home country of the US, and is prepared to make the Chevrolet Bolt EV available on these shores later this year. So it's notable that the automaker is hatching plans to have at least 10 plug-in variants for sale in China within the next five years, according to Hybrid Cars. Which plug-ins are coming remains a mystery. GM started selling a hybrid version of the Buick LaCrosse in China this month. The strategy makes sense, as China is now the world's largest car market, and accounts for about a third of GM's annual revenue. The automaker, which operates in China under the SAIC-GM and SAIC-GM-Wuling joint ventures, sells cars there under the Chevrolet, Buick, Cadillac, and Boujun badges, and has been doing so for the better part of two decades. Most recently, GM started selling a hybrid version of the Buick LaCrosse in China this month. What we do know is that GM is building its Cadillac CT6 Plug-in Hybrid in China, with distribution to be split between China and the US. That model, which is scheduled to start sales by the end of the year, is being built overseas because of a combination of Chinese government support for new-energy vehicle technology through incentives and the fact that battery-pack maker LG Chem makes most of its cells in nearby South Korea. The plug-ins are part of a broader plan by General Motors to either introduce or substantially tweak about 60 models by the end of the decade. With such new models, GM looks to boost unit sales by as much as five percent a year for the next few years. As for the other nine plug-in models slated for China by 2021, the company is mum. GM spokesman Dan Flores declined to comment to AutoblogGreen. Related Video: Featured Gallery 2016 Cadillac CT6: First Drive View 32 Photos News Source: Hybrid Cars Green Cadillac Chevrolet GM Electric Hybrid PHEV