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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Chevrolet Malibu gets aggressive redesign for 2016

Cars like the Ford Fusion, Kia Optima and Chrysler 200 have recently raised the styling bar in the midsize sedan game is. In that regard, the rather anonymous Chevrolet Malibu has suffered in recent years. That no longer appears to be an issue with the 2016 Malibu, which is simply caked with interesting elements. The wide, aggressive grille, expressive headlights and angled LED running lamps make the Malibu look like the Impala's much angrier little brother. In back, the Impala inspiration is there, but like the fascia, it's noticeably more aggressive, with a sharper cant to the taillights and a pair of large, integrated dual exhausts (at least on the 2.0-liter, turbocharged model being featured by Chevy). Designers also worked to give the 'Bu a bit more character in the profile, adding a pair of character lines to cut back on the last-gen car's slab-sided looks. While the exterior could almost be described as sporting, the brown-and-beige color scheme in the cabin is noticeably more relaxed. A large, central MyLink system sits atop the dash, while drivers will also have access to a dedicated display in the instrument cluster. A thick-rimmed, three-spoke steering wheel is a bit on the large side, but still looks like a nice piece to work. You can read a lot more about the new 2016 Malibu in our original post from early this morning. But before you do that, have a look at our full gallery of live images from the floor of the Javits Center. All-New Malibu is Larger, More Technological and Efficient New hybrid sedan projected to offer combined rating north of 45 MPG DETROIT – Chevrolet today introduced the all-new 2016 Malibu – a completely restyled midsize sedan engineered to offer more efficiency, connectivity and advanced safety features than ever. An all-new hybrid powertrain, which leverages technology from the Chevrolet Volt, will help offer a GM-estimated combined rating north of 45 mpg. The Malibu's standard 1.5L turbo powertrain is projected to offer 37 mpg highway. The 2016 Malibu is also longer and lighter, with more interior space and improved fuel efficiency. Its wheelbase has been stretched close to four inches (101 mm), and it is nearly 300 pounds (136 kg) lighter than the current model. "Midsize customers tell us they want great fuel economy, connected technologies, wrapped in a gorgeous exterior. This is exactly what the 2016 Malibu was engineered to do," said Jesse Ortega, Malibu chief engineer.

GM plans to sell the Chevy Tahoe and Cadillac Escalade in China

General Motors Co plans to sell full-size sport-utility vehicle (SUV) models in China for the first time, and will import a range of models to beef up its product lineup into the world's biggest car market, its China chief told Reuters. The plan would mark a change of tack for GM, which currently produces all of the vehicles it sells in China within the country, which is set to be the only major economy to grow this year amid the COVID-19 pandemic. GM, China's second-biggest foreign automaker, is aiming to offer four models as it looks to improve its brand image and support a sales recovery: Chevrolet's Tahoe and Suburban, Cadillac's Escalade and the GMC Yukon Denali. The Detroit-based company is showcasing those models at the China International Import Expo, or CIIE, an annual import show in Shanghai which started on Wednesday and runs into next week. "Our intention is to get customer reaction and find a way to sell these cars in China," said GM's China chief Julian Blissett. The automaker sees opportunities for such vehicles, partly because Chinese families are expanding, he added. "We are looking into a variety of market sales plans for these vehicles, including online sales, leasing and others," he said, declining to give a detailed timeframe for the plan. GM's Buick and Cadillac mid-size SUVs helped the group's Chinese sales grow 12% in the third quarter this year, the first quarterly growth in the past two years. But it does not have full-size SUV models, which usually have a third row of seats and has room for six or seven people. BATTLEGROUND China, where over 25 million vehicles were sold last year, is a crucial battleground for global automakers including Volkswagen AG, the biggest foreign player by sales volumes, GM and Toyota, as well as local leaders Geely and Great Wall. The country has seen auto sales pick up in recent months following a COVID-19-induced slump, and authorities say they have largely brought the epidemic under control following its emergence in the central city of Wuhan at the end of last year. The expansion plan would also mark GM's first official sales in China of GMC vehicles, a premium brand in the group. Previously GMC vehicles were only sold in the country via unofficial grey importers. The imports will, however, not change GM's basic production strategy in China. It will still mostly sell vehicles made in China - for now, at least. "Depending on however we go we might make other decisions," Blissett said.