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Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

The Chevy Cruze Hatchback arrives in the US this fall

We knew this was coming, but now it's official. Chevrolet will sell a five-door Cruze in the US beginning in late 2016, and here it is, ahead of its debut at the 2016 Detroit Auto Show. Previously, the Cruze Hatchback was available in other markets, and the decision to not offer it Stateside was apparently "a pre-bankruptcy planning mistake," according to GM's Mark Reuss in earlier reports. The 2017 Cruze Hatchback builds on the second-generation Cruze we saw last summer, adding a wealth of functionality – there's 42 cubic feet of cargo space available with the rear seats folded. Plus, the Cruze sedan is lighter and stiffer than its predecessor – more than 200 pounds have been shaved off the compact car's curb weight. While the Cruze sedan is available in four trims – L, LS, LT, and Premier – the five-door will only be available in LT and Premier guise, but can be had with the optional RS appearance package. All Cruze models are powered by a 1.4-liter turbocharged inline-four engine, with 153 horsepower and 177 pound-feet of torque. Standard amenities include Apple CarPlay and Android Auto via Chevy's MyLink infotainment system, as well as a raft of high-tech safety features. Pricing information isn't available as of this writing, though we expect the Cruze Hatchback to command a slightly higher premium than the sedan. For comparison, a new Cruze LT sedan starts at $21,995, with the Premier coming in at $23,995. We'll have official numbers closer to the Hatchback's on-sale date this fall. Chevrolet Introduces 2017 Cruze Hatch HERE'S THE STORY Ahead of its debut at the North American International Auto Show, Chevrolet today introduced the 2017 Cruze Hatchback. Developed with all the technologies and dynamic driving attributes of the all-new 2016 Cruze sedan, the new hatch adds a functional and sporty choice for customers. It joins Colorado and Trax as the latest Chevrolets to push into new segments. PRODUCT DETAILS The Cruze Hatch has the same, class-leading 106.3-inch (2,700 mm) wheelbase as sedan models, but features a unique roof and rear-end structure – including wraparound taillamps and an integrated spoiler at the top of the liftgate. It opens to offer 18.5 cubic feet (524 liters) of cargo space behind the rear seat. With the rear seat folded, cargo space expands to 42 cubic feet (1,189 liters).

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.