1953 Chevy Pickup - 5 Window on 2040-cars

Auto blog

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Did the Chevy Corvette Z06 break 7 minutes at the Ring? Not likely

"Just because it's on the internet doesn't make it true." That's rule number one, two and arguably, three, of surfing the world wide web. In today's example of this rule, we have the following. The website HorsepowerKings is claiming that a 2015 Chevrolet Corvette Z06, with the eight-speed automatic and Z07 package, managed to lap the Nurburgring Nordschleife in under seven minutes. To put that in perspective, that super-quick time would put the 650-horsepower, $97,000 (the price of a 2LZ with the Z07/8AT combo) Z06 a mere two seconds slower around the world's most challenging race track than the $929,000, 887-horsepower Porsche 918 Spyder Weissach. It's about eight seconds quicker than Nissan's own test of the GT-R Nismo Track Pack and 13 seconds faster than a Dodge Viper ACR. Unfortunately, Chevy says there isn't anything to it. We reached out to the Bowtie's Monte Doran, who confirmed that HK's claims are "not accurate." "Any one – a manufacturer, a journalist, a guy standing on the fence of the Ring – can claim a lap time. As such, we think the in-car video is essential to proving a time is real and credible, and Chevrolet will not release a lap until we have a video to substantiate the claim," Doran told Autoblog. "Chevrolet accumulated nearly 1,000 miles of testing on the Nurburgring with the Z06. During that time, we only had two opportunities to run a lap on video – and both were rained out. If we get a lap on video, we will post an official time." Doran finished by referencing the "only official lap time" for the Z06 – a 2:41 around the Virginia International Raceway. Frankly, we aren't terribly surprised by Chevy's position. One would imagine if the Z06 were matching million-dollar hypercars around the 'Ring, the company would literally be screaming about it from Renaissance Center's rooftop. As this is quite the opposite of that, though, we're betting that the real Z06 lap time - while still likely very, very fast – won't be quite quick enough to frighten the brightest and best of today's hypercars.

Woodward Dream Cruise Photo Gallery | Classics and American muscle

The 2022 running of the Woodward Dream Cruise just went down, and we were there from morning to evening drinking in the sweet sights and pre-emissions exhaust fumes. Yes, it’s a little smelly on Woodward Ave. this time of year. Just like always, the Dream Cruise invites all comers to cruise their machines on Woodward from Ferndale, MI to Pontiac, MI. Everybody is invited, but the original intent of the Dream Cruise was to highlight classic American muscle cars. YouÂ’ll see plenty of those in our mega gallery above, but weÂ’ve sprinkled it with a bunch of other vehicle types, such as modern muscle and other intriguing American vehicles. Similar to years past, though, sometimes the classics arenÂ’t the most entertaining thing to look at on Woodward. ThatÂ’s why weÂ’ll have other mega galleries coming soon, highlighting the weird cars and (great) dogs of the Cruise, all the imports and exotics you can imagine and a special one for all the trucks of Woodward — perhaps even more so than in years past, the truck population on Dream Cruise day was quite high. Click through above to see all the classics you wouldÂ’ve seen had you been roadside on the day of the cruise. And if you missed this yearÂ’s event, make sure you check out what happens next year. You wonÂ’t be alone, as itÂ’s estimated that over 1 million people attend the Dream Cruise to either watch from the side of the road or to sit in the most glorious traffic jam in the world. Related video Featured Gallery 2022 Woodward Dream Cruise classics and American muscle View 160 Photos Design/Style Buick Cadillac Chevrolet Chrysler Dodge Ford GM GMC Hummer Jeep Pontiac RAM Classics Woodward Dream Cruise