1966 Chevy Nova on 2040-cars

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Chevy to reveal new Spark in Seoul and New York

Chevy is preparing to roll out an all-new Spark next month, giving us a taste of things to come with the teaser image above. The new Spark is set to debut simultaneously at car shows in Seoul and in New York on April 2, joining the new Malibu that will also mark its debut at the Manhattan expo. Why introduce the new Spark at the same time in South Korea and in the US, you ask? Probably because those are the two biggest markets for Chevy's smallest car, accounting for the lion's share of the 1.1 million units sold in 71 markets around the world since its introduction in 2009. Chevy hasn't revealed much about the new Spark, except to say that its styling will be more sophisticated than the "youthful whimsy" of the current model. A Spark of Sophistication Chevrolet's redesigned global minicar to debut in Seoul and New York on April 2 2015-03-09 DETROIT – The all-new 2016 Spark will debut on April 2 at the Seoul and New York auto shows, Chevrolet announced today. A sleeker, more aerodynamic profile and a progressive take on Chevrolet's signature design cues will give the redesigned Spark a more sophisticated aesthetic that reflects the changing tastes of the global minicar market. "The new Spark's design has evolved and grown up with the segment," said Michael Simcoe, GM International vice president of Design. "The youthful whimsy of the original Spark is still in its genes, but it is conveyed in more traditional proportions that reinforce the customer's refined expectations." Chevrolet has sold more than 1.1 million Sparks around the world since it went on sale as the Beat in India in late 2009. Today, the Spark is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico. Spark is attracting younger and first-time car buyers to Chevrolet with 26 percent being under the age of 35. Sales of the Spark in the U.S. are up 32 percent in the first two months of 2015 versus the same period in 2014. Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

Looking back on our favorite cars of Mad Men

The second half of the seventh and final season of Mad Men debuted this week, set to cap a run of public and critical acclaim. A decade's worth of interesting cars also made for good television, if you were paying attention. Vehicles didn't often steal the spotlight from Don, Betty, Roger, Joan and the gang, but they added meaningfully to the tone and beauty of the series. We sorted through the wheeled extras from Mad Men's archives, and choose some of our favorites to highlight. The list consists of cars that had at least a small impact on the plot of an episode, though certainly there are worthy gems hiding in just about every street and driving scene. Check out our subjective top five, and then let us know which of the Mad Men cars would be on your list. 1962 Cadillac Coupe DeVille – Season 2 Don Draper's Cadillac Coupe DeVille, all 500 feet of it, shows up in a few seasons of the show, but it's the first appearance that sets the tone. A Cadillac salesman, cut from the same cloth as Draper, asks what Don drives right now. "A Dodge," Don admits. "Those are wonderful if you want to get somewhere," allows the salesman, "this is for when you've already arrived." For a man on the move up corporate and social ladders that's a powerful message, and a pitch-perfect car. 1961 Lincoln Continental – Season 3 The most stylish Lincoln Continental ever is perfect set dressing for the mod show, of course. Though it's interesting that the car isn't cast as dapper Draper's ride, but rather his father-in-law's. Grandpa Gene does what all great grandfathers are bound to: lets his granddaughter Sally drive the big Lincoln while he works the pedals. Generational bond secured, in fine fashion. When you go back through the first three seasons of the show, you'll notice that Continentals show up more than once, too. There's nothing quite like them to evoke the best of the early '60s. 1963 John Deere 110 – Season 3 The only non-standard passenger vehicle on the list, no self-respecting gearhead/Mad Men fan should quibble with the inclusion of the John Deere 110 riding mower. For starters, the Deere is lovely to look at; a miniature version of the American Heartland icon in its green and yellow duds. The 110 appears as if milled from a solid block of steel, just the opposite of today's sleek, plasticky lawn minders (we're scouring Craigslist for one to bring home). The John Deere also has dear ramifications to the plot, too.

GM throttles back Chevy Malibu, Buick LaCrosse production over swollen inventories

As inventory of the Chevrolet Malibu and Buick LaCrosse continues to pile up, General Motors will be idling its Fairfax Assembly Plant for two weeks, according to Automotive News. This move comes about a month after the plant was shut down for three weeks in late December and early January for the same reason. As of January 31, the GM had a 94-day supply of Malibu stock while the LaCrosse was a little worse with a 117-day supply.
Just last week, GM announced that it would be investing $600 million in upgrading this plant, but it's unclear what future plans the company has in store for Fairfax considering slow sales of both the plant's models. We do expect a refreshed and more luxurious LaCrosse shortly and an early design update for the Malibu to be announced at some point this year, although we have had no official word as to when either will happen.