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2016 Camaro gets most revealing tease yet

Chevrolet started its long teaser campaign for the 2016 Camaro by just revealing the exhaust manifold and front frame, but as time has passed the company has slowly unveiled more. In the latest glimpse ahead of the pony car's May 16 debut, we're actually getting to see the model's profile completely undisguised. As suggested by the recent tease of the rear and hood, the 2016 Camaro wears a sharper, more angular design than the current model. This is especially the case when you look at the taut lines making up the rear. Chevy claims that the new shape underwent 350 hours of wind tunnel tests to be able to generate left lift, improve cooling and reduce wind noise in the cabin. A smooth underbody pan is among the aerodynamic tweaks, and it runs from underneath the front grille to the center of the Camaro. Chevy asserts that all of the changes at the front help reduce lift by 30 percent. Related VIdeo: 2016 Camaro is all about the Aero Total aerodynamic lift improved by 30 percent for improved stability 2015-05-11 DETROIT – After 350 hours of wind tunnel testing – often 24 hours a day – the new Camaro will slip more easily through the wind, and drivers of the Camaro SS will experience a marked improvement in reduced aerodynamic lift. These changes illustrate the lengths the aerodynamics team went to for improved performance, stability, cooling and lower wind noise intrusion "The importance of aerodynamics increases exponentially as we increase vehicle performance," said Kirk Bennion, Exterior Design manager. "As engine output increases, we need more engine cooling. As acceleration and top speeds climb, we need to reduce lift for better high-speed stability. However, we cannot make any changes at the expense of increasing drag, which can hurt fuel economy. "To balance these different aerodynamic targets, we tested literally hundreds of changes on the new Camaro, millimeters at a time." For example, the initial design called for the lower grille bars to be set at a 20-degree angle to the horizon. However, after meticulous testing, the team improved engine-cooling airflow by 1 percent by shifting the angle to 13 degrees – a change that achieved the airflow target while maintaining the original grille design. And rather than a traditional front air dam to reduce aerodynamic lift, the team developed a flush belly pan that stretches from the front grille to the center of the vehicle.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Super Bowl MVP Tom Brady gives Chevy Colorado to Malcolm Butler [w/poll]

Winning the Super Bowl, we'd imagine, is pretty sweet. Winning the MVP award at the Super Bowl, even more so – for many reasons, among them that you get a brand new Chevy Colorado, packed full of, you know... technology and stuff. Of course this year's Most Valuable Player was none other than Tom Brady, the New England Patriots quaterback who was crowned Super Bowl MVP for the third time and lead the Pats to win the Super Bowl for the fourth time. He makes tens of millions every season, and Mrs. Brady (a.k.a. Gisele Bundchen) probably makes an extraordinarily pretty penny herself. So what does one of the most successful and wealthy players in NFL history need with a new pickup truck? Not a whole lot, apparently: the Boston Business Journal reports that he gave the truck to Malcolm Butler, the rookie cornerback who intercepted Seattle Seahawks QB Russell Wilson's pass on the Patriots' one-yard line with only twenty seconds to go and sealed the victory for New England. Which strikes us as a fitting gesture, even if Brady did keep the MVP trophy for himself. Related Video: Related Gallery 2015 Chevrolet Colorado View 31 Photos News Source: Chevrolet, Boston Business JournalImage Credit: Jamie Squire/Getty Celebrities Chevrolet Truck tom brady new england patriots