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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

It's possible to go 111 miles on electricity in the new Chevy Volt

Wayne Gerdes at CleanMPG put the 2016 Chevrolet Volt in Premiere trim through a few closely watched on-the-road tests over a few days. One of them was a run from full charge to EV-only exhaustion, and at the end of the trip Gerdes had traveled 111.0 indicated miles on a single charge, 111.9 according to his Garmin. What's the catch? He guessed his average speed was about 20 miles per hour, which was 15 and 20 mph around town and "a few miles" at 50 mph on the highway. The EPA says the new Volt should go 53 miles on battery power. In the 2011 Volt, rated at 38 electric miles, Gerdes got 75.5 miles on a charge. The upshot is that at urban driving at average speeds should get drivers the EPA rated 53 e-mpg without fuss. He wasn't so impressed with performance in Charge Sustaining Mode, though. During one run that covered 101.2 actual miles in CSM, using 1.691 gallons, the Volt got 59.8 mpg. Speaking of driving in CSM only, Gerdes said it's less efficient here than in competitors from Toyota, Honda, and Hyundai, but that's one of the few performance-related complaints he had. Elsewhere around the PHEV, Gerdes liked improvements to the eight-inch display and rear-view camera, build and design quality, the much quieter ride, and the switch to regular fuel. The six-foot Gerdes found the cabin space still cozy, especially in the back where ingress and egress could be a challenge for people of a certain stature. He lamented the fact that he couldn't find instantaneous fuel and energy consumption or among the many readouts, and would prefer the sedan kicked into glide mode sooner. In spite of that, he declares the Volt II "a full blown electric car." Head over to CleanMPG for the rest of his assessment.

Why does Chevy want to trademark Camaro Krypton?

The Chevrolet Camaro and Ford Mustang have the type of long-lived rivalry that is often found in the pages of comic books. Is the Camaro the Kryptonite to the Mustang's Superman, though? We might get to find out soon, if two recent trademark filings are any hints. On May 5, General Motors filed trademarks in the US for both Krypton and Camaro Krypton (not pictured above). While the move seemed potentially timed with the release of Batman v Superman: Dawn of Justice next year, engineer Al Oppenheiser shot that theory down to The Detroit Free Press. "I think that's just Internet buzz, which is great," he said to the newspaper about the alleged connection. "It's another thing about this segment of cars: there's always Internet buzz." Rather than a special edition connected to next the superhero film, Oppenheiser speculated something else. "Sometimes when we come up with a new color in our studios, they just apply [for a trademark] in case we ever use it," he said to The Detroit Free Press. "We never said we're going to do anything with that color." Still, as Superman's home planet and part of the name for the mineral that can harm him, Krypton undoubtedly has a superhero connection. To maintain the link to the comics, such a color would likely be a shade of green. Although, depending on the depiction in the books, the exact hue can vary between bright neon and a darker tone. Related Video: