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Chevy Cruze gets first official tease

The Cruze has been a runaway success for Chevy. In fact the company has sold over 3.5 million of them since its introduction in 2008. And now the company is preparing to roll out the all-new second-generation model, previewed in the teaser image above. Set to be unveiled on June 24, the 2016 Cruze promises to be larger, yet lighter, that the model it replaces. It will pack new engines, safety features, and technologies – including the integration of Android Auto and Apple CarPlay. The new Cruze will be based on the same platform that underpins the new Volt and (among others) the new Opel Astra just introduced in Europe. It'll be a vital model for Chevy, which sells the Cruze in 115 countries around the world – chief among them China, Brazil, Canada, and these United States, where sales continue to rise despite the model's age and impending replacement. Look for the second-gen Cruze to hit dealers early next year, joining a revitalized Chevy lineup alongside such notables as the new Spark, Malibu, and Camaro. Cruze Control: Success Paves Way for Next Generation Chevrolet's best-selling global car surpasses 3.5 million sales 2015-06-03 DETROIT – Chevrolet Cruze, the brand's best-selling car around the world, has surpassed 3.5 million global sales, a milestone that comes as Chevrolet prepares to introduce the next-generation Cruze on June 24. "When we introduced the Cruze it replaced 15 other compact vehicles around the globe," said Alan Batey, president, General Motors North America and global Chevrolet brand chief. "By consolidating design, engineering and marketing efforts, we were able to produce an award-winning, value-driven sedan that won over customers around the world." Cruze is sold in 115 countries. The top global markets include China, the United States, Brazil and Canada. In the United States, Cruze total sales were 273,060 in 2014 – a 10 percent increase over 2013. It is also the segment's second-best seller to customers under 25 in the U.S. Importantly, Cruze brings new buyers to Chevrolet – 35 percent of all buyers are new to the brand. Additionally, of those who trade in a Cruze, 56 percent stay with Chevrolet and 23 percent trade in for another Cruze. "In every corner of the globe, Cruze has been successful at introducing new and younger customers to Chevrolet," said Batey.

Here are your 2016 North American Car and Truck/Utility of the Year finalists [w/polls]

The 2016 Detroit Auto Show will kick off with the announcement of the annual North American Car and Truck/Utility of the Year awards, and the three finalists in each category have just been revealed. Following this announcement, the jury – which includes Autoblog editor-in-chief Mike Austin – will re-evaluate each candidate before casting a final vote for the winner. This year's finalists are: Car of the Year Chevrolet Malibu Honda Civic Mazda MX-5 Miata Truck/Utility of the Year Honda Pilot Nissan Titan XD Volvo XC90 The 23rd annual awards will be announced on the morning of Monday, January 11. For now, we want to know where you stand. Let us know which vehicles you think should win, by voting in the polls below. Chevrolet Honda Mazda Nissan Volvo north american car of the year NACTOY

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")