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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

OnStar to offer 90-day driving assessment, possible insurance discount

General Motors has announced a brace of new features for OnStar, two of which could help you save money assuming you're willing to sign over some (more) personal details. The first is a driving assessment program in which OnStar takes note of certain driving parameters for 90 days, then provides the driver feedback on their driving, both individually and when compared to other drivers in the program, as well as driving tips. Think of it as OnStar's ICE version of the Nissan Leaf's CARWING feature that compares how efficient your electric driving is compared to other BEV drivers. In this case, though, certain drivers will have the chance to share their assessment with Progressive Insurance, and if the numbers are right they might get a "driving-based" discount from the insurance company. The assessment program is voluntary, and requires opting in. It will be available this summer on all new GM cars and some GM vehicles back to 2013. In case this sounds like Big Brother, let's not forget that Big Brother is already here and moved in so long ago that he's a member of the Kiwanis club and is hosting neighborhood block parties. Progressive already has a million enrollees in a program called Snapshot that tracks OBD II data to offer usage-based insurance to provide annual pricing based on how much you drive your car, with discounts of up to 30 percent. The OnStar effort is just another way to do that. The second feature is proximity offers through AtYourService, which notifies drivers to deals and information on their driving route and provides coupons from RetailMeNot and Entertainment Book. Beyond that, a deal with Priceline will let OnStar agents book hotels for you starting this year, there's a tie-in with Dunkin' Donuts, too, but we're fuzzy on those benefits, and third new feature lets Chevrolet owners know when certain parts need replacing. News Source: Detroit NewsImage Credit: AP Photo/Carlos Osorio Chevrolet GM Technology

Chevy Silverado HD gets the Custom Sport treatment

Everyone remember the Silverado 1500 Custom Sport Chevrolet showed at the 2015 Detroit Auto Show? Good. Now, the company has applied the same styling treatment to its heavy-duty pickups, introducing the 2500 and 3500 Custom Sports. The two trucks appeared today at the 2015 Denver Auto Show. A monochromatic look is the order of the day, with the heavy-duty Silverados getting body colored bumpers both fore and aft as well as a body color grille. Chrome accents sit in said grille, while the shiny finish can also be found on the door handles and mirrors. Buyers of the 2500 Custom Sport will get five-spoke, 20-inch, polished wheels, while the brawnier 3500 gets 18-inch polished hoops as standard (dualies are downgraded to 17-inchers). Custom Sport models are only available in Summit White or Black. The trim package can be added to both LT and LTZ models, with a price premium ranging from $700 to $1,695, depending on the truck. Scroll down for the official press release from Chevrolet. Related Video: CHEVROLET INTRODUCES 2015 SILVERADO CUSTOM SPORT HDs Monochromatic appearance for 2500 and 3500 HD pickups DENVER – Chevrolet adds a sophisticated monochromatic look to the Silverado 2500 HD and 3500 HD with new Custom Sport editions, which debuted today at the Denver Auto Show. Silverado Custom Sport HDs feature body-colored front and rear bumpers, a body-colored grille with chrome-accent bars, chrome door handles and body-side moldings, and chrome-accented trailering mirrors. Silverado 2500 Custom Sports feature 20-inch polished aluminum wheels, while 3500 Custom Sports feature 18-inch polished aluminum wheels on single-rear-wheel models, and 17-inch polished aluminum wheels on duallys. Silverado Custom Sport HDs are available in LT or LTZ models in either Summit White or Black. Suggested retail package prices will vary from $700 to $1,695, depending on the model. Dealers can place orders now. Silverados targeted at unique customer needs The Silverado Custom Sport HDs join a family of Silverado 1500s targeted at the needs and tastes of specific groups of truck customers: The Silverado Black Out takes advantage of the black grille and bumpers of the Silverado 1500 WT to let customers to create a dramatic look at an affordable price. Available for regular and double cab WT models, the Black Out special edition includes 20" black painted aluminum wheels, P275/55R20 all-season blackwall tires, deep tinted glass and black bowties.