2009 Chevrolet Hhr Ls Panel Wagon 2-door 2.2l on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Weekly Recap: BMW rolls out ambitious plug-in hybrid electric plan

"We believe that for the United States, this is going to be very important." – Julian Arguelles Let there be no doubt, BMW is serious about electric vehicles. The German automaker said this week it will make plug-in hybrid versions of all of its core models, an aggressive move that demonstrates its commitment to electric propulsion systems. BMW did not specify which vehicles will get the plug-in systems or provide a timeline for when they will arrive. But the announcement is clearly more than blustering, and the company revealed a 3 Series plug-in prototype this week at an event in France. BMW said the 3 Series uses a version of its 2.0-liter turbocharged four-cylinder engine (240 horsepower, 300 pound feet of torque) with an electric motor sandwiched between the engine and transmission in place of the torque converter. It has an all-electric range of 22 miles. A plug-in X5 with the same powertrain was also displayed alongside the 3 Series, though the X5 has been on the auto-show circuit for more than a year, including a recent stop in Los Angeles. Those two vehicles use "eDrive," and BMW's plans represent the first widespread transfer of its technology from development of the i3 and i8 models to more mainstream products. BMW said it's developing electric powertrains so they can be deployed rapidly across its range, and they are flexible enough to be used with fuel cells in future products. Enticingly, BMW is also working on a "Power eDrive" system, which debuted in a 5 Series GT concept at the event in France. This setup has two electric motors powered by a 20-kilowatt-hour battery pack, and when teamed with a four-cylinder turbo, pump out about 670 hp. Reinforcing BMW's commitment, the company will add more than 200 jobs at its factory in Dingolfing, Germany, to support electric-vehicle development. The moves come as BMW and other automakers diversify their portfolios while fuel economy and emissions regulations are getting tighter around the world. The United States has set a 54.5-mpg CAFE requirement for the 2025 model year. BMW said the electric vehicles were developed with an eye toward the US market, its government policies and its wide-ranging commuting styles. "We believe that for the United States, this is going to be very important," spokesman Julian Arguelles said. Ben Scott, a senior analyst in London with automotive research firm IHS, said BMW's moves are expensive – but necessary – to keep pace with the market.

Minor updates coming to 2017 Chevy Volt

The 2016 Chevrolet Volt has just appeared at dealerships, but already the talk has turned to the mildly updated 2017 model going on sale in a few months. The new Volt has already won the 2016 Green Car of the Year award and is sparking a noticeable uptick in sales over the outgoing model. Chevy is now planning to keep interest in the second-generation Volt strong with some tweaks and increased availability. The main equipment change to the 2017 Volt will be the option of adaptive cruise control on both the base LT and uplevel Premier, according to CarsDirect. While the Volt already offers safety technology such as blind-spot monitoring and forward collision warning, adaptive cruise has been conspicuously absent. But the largest change will be that the 2017 Volt gets nationwide availability. GM decided to focus on strong markets for the original Volt when it chose where to introduce the new model. Buyers interested in the second-generation model have until now been limited to making purchases in states such as California, Maryland and the Northeast. This will all change soon. Conversely, you can have a 2016 Nissan Leaf now in all 50 states, or a 2016 Toyota Prius very shortly. But in our first drive of the Volt, we found it to be, "an efficient, no-compromise EV" and worth the wait for those who don't live in the states with the strictest emissions laws. Perhaps the reason the 2016 Volt is already being given an injection of dealer incentives is because of its relatively short lifespan. The 2017 Chevy Volt should arrive on dealer lots by spring 2016. Featured Gallery 2016 Chevrolet Volt: First Drive View 24 Photos News Source: CarsDirect via Green Car Reports Green Chevrolet Electric Hybrid ev sales