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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Chevy Corvette is latest car breached by hackers

UPDATE: This story has been updated with comment from General Motors. In the latest car-hacking exploit in a summer full of them, researchers from the University of California-San Diego say they've found a way to manipulate braking in a 2013 Chevrolet Corvette. The vulnerabilities may not be limited to that model. Cyber-security researchers breached the car's security systems via a device they had plugged into the Corvette's OBD-II port, and through that connection, they sent messages that could turn windshield wipers on and off and tamper with the brakes as the car drove at low speeds. It's the latest in a series of car hacks that involve access to critical systems obtained via the OBD-II port, where drivers can plug in devices that provide anything from diagnostic information for mechanics to driving information for insurance companies. Last November, cyber-security engineers from Argus Cyber Security remotely controlled vehicle functions in a car that had a OBD-II dongle called a Zubie installed. In January, researchers from Digital Bond Labs found security holes in an information-tracking dongle popular with more than 2 million Progressive Insurance customers. Those came before prominent hacks unveiled in recent weeks, in which researchers remotely commandeered control of a Jeep Cherokee and, separately, showcased problems with GM's OnStar infotainment system. Regarding the dongles that plug into the OBD-II ports, Stefan Savage, a Cal-San Diego professor involved in the research, tells WIRED that, "we acquired some of these things, reverse-engineered them, and along the way, found that they had a whole bunch of security deficiencies." Savage and others unveiled the latest study at the Usenix security conference Tuesday. In a video of their exploit entitled "Fast and Vulnerable," they show how they sent SMS messages from a smartphone to the dongle plugged into the car's OBD-II port. From there, their messages accessed the CAN bus, a network on the car that connects individual electronic control units, which control dozens of vehicle functions. As they send the commands to brake the car, the driver of the Corvette notes "the pedal doesn't react to any pressure." General Motors issued a written response Wednesday, warning drivers to be careful with third-party devices they plug into their OBD-II ports.

Chevy to resume engine-building program for 2015 Corvette Z06

One of Chevrolet's most popular and unique customer features is set to return for 2015, as the company has announced that the Engine Build Experience is back. Interested owners will be able to screw together their engines beginning in March. The $5,000 option (which does not include the cost of travel) will give future owners of the 2015 Corvette Z06 the chance to screw together their car's actual 6.2-liter, supercharged V8. Available on each of the Z06's three trims, the Engine Build Experience includes a day at the Performance Build Center, instruction from an engine assembly tech, photographs of the experience and a personalized engine plaque. Once the build process is completed, the engine will (eventually) be fitted under the hood of the customer's personal Z06. "Chevrolet recognizes the passion customers have for Corvette and the Engine Build Experience offers them a truly unique opportunity for hands-on involvement in the creation of the heart of their new car," Corvette product manager Harlan Charles. "It's important for customers to understand their engine won't be installed the day after they built it. It will flow into the scheduling process for vehicle assembly, which depends on a number of logistical variables." Scroll down for the official announcement of the Z06's Engine Build Experience, available below. Exclusive Corvette Engine Build Experience Returns Program renewed for supercharged LT4 engine at new Bowling Green build center 2015-01-07 BOWLING GREEN, Ky. – Chevrolet announced today it is resuming the exclusive Engine Build Experience for Corvette Z06 customers – the only program of its kind for supercar customers. Starting in March 2015, Corvette Z06 customers will be able to assemble the 650-hp supercharged LT4 engine for their cars at the new Performance Build Center inside the Bowling Green Assembly Plant. "Chevrolet recognizes the passion customers have for Corvette and the Engine Build Experience offers them a truly unique opportunity for hands-on involvement in the creation of the heart of their new car," said Harlan Charles, Corvette product manager. "It's a chance to bond with their new car." The Engine Build Experience is selected with order code PBC and is offered on all Z06 trim levels.