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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

GM to idle car production at five factories as Americans continue CUV love affair

In case you needed another reminder that Americans have fallen out of love with sedans, General Motors today announced plans to idle five factories in January in a bid to cut its inventory to 70 days. Detroit-Hamtramck Assembly ( Buick LaCrosse, Cadillac CT6, Chevrolet Volt and Impala) and Fairfax Assembly in Kansas ( Chevy Malibu) will stop production for three weeks. Lansing Grand River ( Cadillac ATS and CTS, and Chevy Camaro) is going down for two weeks, while Lordstown, OH ( Chevy Cruze) and Bowling Green, KY ( Chevy Corvette) will go idle for a week each, Automotive News reports. GM's shutdown reflects a broader problem with the company's supply – at 847,000 vehicles, the company's supply increased unsteadily from a low of 629,000 units in January of 2016. That's more than a 25 percent increase in the past year. Citing information from Autodata, The Detroit News reports that at the end of November, GM had a 168-day supply of LaCrosses, 177 days' worth of Camaro, 170 days of Corvette, 121 days for Cruze, 119 days for ATS, 132 days for CTS, and 110 days of CT6. Meanwhile, inventory of the company's more popular vehicles is actually below the professionally accepted 60- to 70-day supply, The News reports. The Trax, Colorado pickup, and GM's full-size SUVs are sitting below 50 days and experiencing year-over-year sales increases. GM needs a rethink of its inventory levels, which is something that's apparently coming. "We're going to be responsible in managing our inventory levels," GM spokesman Jim Cain told The News. Another unnamed spokesman told Automotive News the company's day-to-day supplies would "fluctuate before moderating at year-end." But at least one analyst thinks this won't be the last time Detroit needs to stop production to level things out. "Incentives are elevated, residuals are declining, and rates are rising," Brian Johnson, an analyst with Barclays, told The News. "And while GM in particular may benefit in the months ahead from new product launches, it's important to recognize that GM's inventory is elevated at the moment, and it wouldn't surprise us if they need to announce another production cut – which could pressure the stock." Related Video: News Source: The Detroit News, Automotive News - sub. req.Image Credit: Paul Sancya / AP Plants/Manufacturing Buick Cadillac Chevrolet GM GMC Crossover SUV Sedan bowling green cadillac xt6 fairfax

More than 5,500 people tried to get the 2016 Chevy COPO Camaro

It's stating the obvious, but the 2016 Chevy COPO Camaro is popular with enthusiasts. So much so, it's attracted more than 5,500 hand raisers, General Motors said Tuesday at an event to show off the company's new Performance and Racing Center in Pontiac, MI. Unfortunately for drag racing fans, Chevy will only sell 69 of them, as it has for the last four years. The COPO Camaro can be configured for the NHRA Stock and Super Stock classes. It comes with racing-tuned chassis pieces and a solid rear axle. Power choices include 5.7-, 6.2- and 7.0-liter V8 engines. About half of COPO Camaro owners race their cars, and the rest keep them as collectibles. Jim Campbell, GM vice president of Performance Vehicles and Motorsports, wouldn't say if the COPO is a profitable venture, but noted the fire-breathing dragster raises the image of Chevy and Camaro. "It makes sense for our business from a number of perspectives," he said. The first COPO Camaro, a Courtney Force-styled racecar that was revealed in November at the SEMA Show in Las Vegas, hammered for $300,000 at the Barrett-Jackson auction last month. The proceeds went to the United Way. Campbell said low COPO production keeps interest high. Enthusiasts can also build their own COPOs by buying a rolling chassis and a crate motor, though those are not viewed by collectors in the same manner as GM factory-built creations. The COPO Camaro's V8 is one of several competition engines designed, built, and validated at the GM Performance and Racing Center. The Corvette C7R's 5.5-liter V8 and the Cadillac ATSV.R's 3.6-liter twin-turbo V6 are two more. Chevy calibrates and conducts dynamometer testing on its 2.2-liter V6 for IndyCar and performs design work on its NASCAR V8 at the facility, which existed previously at another location in Michigan. Related Video: