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Chevy to reveal new Spark in Seoul and New York

Chevy is preparing to roll out an all-new Spark next month, giving us a taste of things to come with the teaser image above. The new Spark is set to debut simultaneously at car shows in Seoul and in New York on April 2, joining the new Malibu that will also mark its debut at the Manhattan expo. Why introduce the new Spark at the same time in South Korea and in the US, you ask? Probably because those are the two biggest markets for Chevy's smallest car, accounting for the lion's share of the 1.1 million units sold in 71 markets around the world since its introduction in 2009. Chevy hasn't revealed much about the new Spark, except to say that its styling will be more sophisticated than the "youthful whimsy" of the current model. A Spark of Sophistication Chevrolet's redesigned global minicar to debut in Seoul and New York on April 2 2015-03-09 DETROIT – The all-new 2016 Spark will debut on April 2 at the Seoul and New York auto shows, Chevrolet announced today. A sleeker, more aerodynamic profile and a progressive take on Chevrolet's signature design cues will give the redesigned Spark a more sophisticated aesthetic that reflects the changing tastes of the global minicar market. "The new Spark's design has evolved and grown up with the segment," said Michael Simcoe, GM International vice president of Design. "The youthful whimsy of the original Spark is still in its genes, but it is conveyed in more traditional proportions that reinforce the customer's refined expectations." Chevrolet has sold more than 1.1 million Sparks around the world since it went on sale as the Beat in India in late 2009. Today, the Spark is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico. Spark is attracting younger and first-time car buyers to Chevrolet with 26 percent being under the age of 35. Sales of the Spark in the U.S. are up 32 percent in the first two months of 2015 versus the same period in 2014. Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

2016 Chevy Silverado puts on a better face

When Chevrolet introduced the redesigned Silverado pickup for 2014, you, our loyal readers, gave the new truck's front-end a lukewarm response. Aside from saying it was ugly, one commenter came to the far more damning conclusion that this brand-new vehicle already looked dated. For 2016, Chevy has attempted to address opinions like that, issuing a comprehensive facelift to its bread-and-butter pickup. Designers cut way back on the chrome for 2016, fitting a body-color strip across the middle of the grille and going to a single-headlight design. Combined with twin LED running lamps, the new look is much more modern while still harkening back to the retro-ish look introduced a few years back. The new truck also gets a much more muscular and aggressive hood, while the front bumper is significantly more modern, and features vertical housings for what look like LED foglights. The bad news, here, is that there's only one picture, shown above. We have no idea what changes Chevy has made to the rear of the pickup, nor do we know what other versions of the truck beyond the Z71 seen here may be available. The Bowtie brand did, however, confirm that we'd see a wider application of the eight-speed automatic transmission, as well as a new version of the MyLink infotainment system, which will play nice with both Apple CarPlay and Android Auto. Look for much more on the freshened Silverado when it makes its official debut this fall. Until then, check out the press release and hop into Comments. We'd love to hear what you think about this facelift. 2016 Silverado: The New Face of Strong - Bolder, more sculpted look reflects Silverado strength, dependability - Available support for Android Auto and Apple CarPlay - Expanded use of 8-speed transmissions; additional safety technologies DETROIT – Chevy Trucks are on a roll, with Chevrolet pickup sales up 32 percent so far this year. Chevrolet intends to strengthen this momentum with significant updates for the 2016 Silverado 1500 full-size pickup. "The redesigned 2016 Silverado will build on Chevy Trucks' legacy of dependability. It will feature a more muscular appearance and offer new customer-focused technologies," said Sandor Piszar, marketing director for Chevy Trucks.

Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.
Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe - only problem is, he probably didn't even do the driving himself. Check it out below.