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GM shows off 'digital vehicle platform' enabling more in-car tech and OTA updates

It appears to have dropped the sobriquet "Global B," but General Motors' new electrical architecture has bowed in drawings and video. This is the "digital vehicle platform" GM president Mark Reuss spoke to Reuters about in 2015, saying it would move a great deal of a vehicle's computer work to the cloud and enable over-the-air updates. Reuss took the microphone for the debut, too, saying, "Our new digital vehicle platform and its eventual successors will underpin all our future innovations across a wide range of technological advancements, including EVs and expanded automated driving." The system will go into production later this year, appearing in dealerships first either on the 2020 Cadillac CT5 or the mid-engined 2020 Chevrolet Corvette. Yes, these are the same electronics cited for delaying the launch of the C8 Corvette over excessive draw, security and getting the more-than-100 computer modules to communicate seamlessly. When Car and Driver asked about that, GM replied with "No comment." Volkswagen's having the same issues with the Mk8 Golf right now, though, so GM isn't alone, and this will be the new normal among OEMs for a while. What's certifiable is that the new architecture is robust enough to handle 4.5 terabytes of data per hour, which is five times what GM's current wiring can handle. And thanks to Ethernet connections of 100 Mbps, 1 Gbs and 10 Gbs, communication within and without the vehicle happens much faster. The advances mean better screen resolutions, better battery management for hybrids and electric vehicles, the capability for over-the-air updates and "functionality upgrades throughout the lifespan of the vehicle." Cadillac's Super Cruise has already been lined up as a leading candidate for constant improvements in the driving assistance suite, a key part of GM's "vision for a world with zero crashes, zero emissions and zero congestion." And whenever GM decides to take the plunge, it will mean a 48-volt electrical system. More than 300 specialists worked on the digital platform, and security was a huge part of the task. We've already heard that GM consulted with Boeing and military contractors on how to prevent hacking. The carmaker has an internal Product Cybersecurity group that reached out to the research community, and created a "bug bounty" program to crowdsource uncovering any flaws.

Basic configurator for 2021 Chevy Colorado and GMC Canyon slips online

TFLnow discovered basic configurators for the 2021 Chevrolet Colorado and GMC Canyon are already online at GM's site for employee discounts. These aren't the fully-featured whiz-bang configurators that will show on the retail websites soon, but they include a bunch of the relevant info a shopper would be looking for. After trim changes detailed earlier this year, the 2021 Colorado offers the most choice, even with the two-door base model gone. Cutting the entry-level Colorado also means the entry-level price has gone up by $3,900; the 2020 Colorado could be had for $22,495, but the 2021 model starts at $26,395 after the $1,195 destination charge. That gets you the extended cab with a standard bed in two-wheel drive. The 2WD crew cab with a short bed starts at $28,295, and the 2WD crew cab with a standard bed starts at $30,595. At the top end, the ZR2 model runs $44,395, which is $200 more than the 2020 version. The color palette isn't complete, but the options page shows a number of choices for packages. The Redline Special Edition Package goes up $10 to $2,690, the Tonneau and Step Package increase $100 to $1,195, a new Chrome Package puts shiny stuff in places like the door handles and steps for $300, while the Black Bowtie Emblem Package drops $80 to $140. The one-inch front leveling kit, which was thought to cost $150 based on early order information GM Authority had seen, is here listed for $450 and available on the Colorado but not the Canyon.  The Canyon makes matters a tad simpler by having many options locked in depending on which one starts with — 2WD Elevation Standard starting at $27,595, 2WD Elevation for $31,195, 4WD AT4 with a cloth interior for $39,395 or AT4 with leather for $41,195, the least expensive Denali starting at $42,095 for a crew cab short box with 2WD. The Elevation includes items like the Convenience Package that are options on the base model, and also offers a $1,400 High Elevation Package conferring heated and power black leather seats, plus a heated steering wheel, that can't be optioned on the Elevation Standard. The pinnacle is the crew cab with a standard bed in Denali 4WD trim for $45,895. Colors and many of the final options and accessories, such as the AT4 Off-Road Performance Edition Package we've heard about, are also missing here, but there's heaps to play around with to get an idea of what you'll be in for if you're considering a 2021 Canyon. Related Video:    

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."