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Chevy gives Camaro Red, Black Accents for SEMA

Just the other day, Chevy announced a series of modified show cars it's planning to bring to SEMA this year. Now it has revealed full details on what could prove the most enticing among them in the form of a pair of Camaros. These new Red Accent and Black Accent editions are based on the new, sixth-generation 2016 Camaro SS. The former starts out as a Camaro SS convertible, done up in silver with red trim inside and out. It's got a leather interior, custom grille, hash-mark fender graphics, blacked-out bowtie badge, and 20-inch alloys. Even the engine is visually enhanced with a red cover. While it was at it, Chevy also dropped the suspension and fitted a new air intake and Brembo front brakes. Joining it is the Black Accent concept, based on a red Camaro SS coupe. As its name suggests, it's got a blacked-out aero kit, bowtie badge, and fuel cover, along with darkened tailllamps and satin black stripes. It also gets a black leather interior and its own set of 20-inch wheels, along with the aforementioned lowering kit, Brembo front brakes, air intake, and red engine cover. The Accent concepts are designed to showcase the extent of the accessories Chevy is offering for the new Camaro, and will be showcased at SEMA alongside modified versions of the Spark, Trax, Malibu, Colorado, and Sierra. Feel free to scope out the gallery above and the details in the press release below. Related Video: 2016 Camaro SS Concepts Designed to Inspire Red, Black Accent cars showcase new accessories, preview production packages DETROIT – Chevrolet introduced two customized 2016 Camaro SS concepts that illustrate the possibilities enabled by the new portfolio of Gen Six Camaro accessories and performance parts. Dubbed Red Accent and Black Accent for their respective design themes, each uses components Chevrolet will offer during the first model year of the new Camaro. "These are great-looking examples of what customers can do to personalize their new Gen Six Camaro," said Roger McCormack, director, Accessories & Performance Parts Marketing. "This will be the largest-ever portfolio of Camaro accessories and performance parts.

GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

Chevy rolls out Corvette Z06 C7.R Edition at SEMA

It's not just concept vehicles that Chevy is showcasing at SEMA this year. The Bowtie brand is also taking the occasion of the tuner expo to reveal the new Corvette Z06 C7.R Edition. The special edition of the flagship performance model pays tribute to the racing model with a series of special touches and upgrades. The C7.R edition is based on the Z06 in 3LZ trim, and comes equipped with the Z07 Performance Package, including Brembo carbon-ceramic brakes and Michelin Pilot Sport Cup 2 tires. But that's not the end of the story. It also includes special graphics, yellow brake calipers, yellow-striped black wheels, a carbon ground effects package, carbon hood section, metallic gray grilles and vents, and a black leather interior with sueded microfiber trim, Competition Sports seats, and yellow stitching. Buyers will be able to order theirs in black or yellow and in either coupe or convertible body-styles. Only 650 examples will be made, of which 500 will remain in the United States, and each of them is individually numbered starting with the VIN 700001. Of course, being based on the Z06 we already know, it packs a 6.2-liter supercharged V8 engine good for 650 horsepower and an equal measure of torque. With the Z06 pack, that translates to a 0-60 time of under 3 seconds for the automatic version and 3.2 for the manual. Related Video: Corvette Z06 C7.R Edition Pays Tribute to Racing Legacy Distinctive appearance package complements capability with special-edition style LAS VEGAS – When the Z06 rejoined the Corvette lineup in 2015 as the most capable model in the car's long, storied history, it also joined an elite fraternity of the world's most capable supercars – with performance proven on the track, including winning Car and Driver's 2015 Lightning Lap evaluation. The Corvette Z06's capability is derived in no small part from technology and experience leveraged from the championship Corvette Racing program. That connection is celebrated with the 2016 C7.R Edition. It's offered in Corvette Racing's signature yellow livery – or black – with coordinated exterior and interior accents. Only 650 will be built (500 for the U.S. market), all with the Z07 Performance Package with carbon ceramic brakes, and a specially serialized vehicle identification number.