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2014 Chevrolet Silverado and GMC Sierra debut all-new designs, three new engines

General Motors has finally dropped the curtain on the 2014 Chevrolet Silverado and 2014 GMC Sierra. Both trucks have undergone substantial revisions with updated versions of the company's 4.3-liter V6, 5.3-liter V8 and 6.2-liter V8 engines. In a shot across the bows of both Ford and Chrysler, GM says it won't use a V6 engine adapted from passenger car applications. Instead, it developed the 4.3-liter engine based on its proven truck-duty architecture.
All three mills will boast direct injection fuel systems as well as a new cylinder head design. Combined with a revised piston, the new engines feature a smaller combustion chamber with a compression ratio of 11:1 or higher depending on the application. Cylinder deactivation and continuously variable valve timing are all part of the recipe, and each engine is paired with a six-speed automatic transmission with auto grade breaking. So far, no fuel economy or horsepower figures have been released, though GM says the new engines will best their predecessors in both areas.
Outside, the trucks feature a number of enhancements to reduce drag and wind noise, and GM claims both the Silverado and Sierra will offer buyers some of the quietest cabins in the class. Extended cab models now feature front-hinged rear doors to allow easier access to the back passenger area, and Crew Cab buyers can now select between a five-foot, eight-inch bed or a six-foot, six-inch bed. Buyers with a mind toward going off road will also rejoice in the return of the Z71 package, complete with Rancho shocks, front tow hooks and additional under-body protection.

2016 Chevy Cruze is lighter, loaded [UPDATE]

UPDATE: Live photos and video of the reveal have been added at the end of the story. Chevrolet revealed the second-generation Cruze Wednesday, promising a larger, more efficient car that drives better than the sedan it replaces. We're particularly excited about the new turbocharged, 1.4-liter four-cylinder engine, which makes 153 horsepower, an upgrade from the outgoing 1.8-liter naturally aspirated engine's 138 hp. Torque climbs even more significantly, from 148 pound-feet to 177 in the new mill. Peak twist can be called up between 2,000 and 4,000 rpm, which should make performance easy to access. Combined with a lighter architecture that slashes the Cruze's curb weight by 250 pounds (although the actual curb weight hasn't been released), the new four-door can hit 60 miles per hour in a respectable eight seconds. That's not hot hatchback territory, but it should be more than suitable for the average consumer. That same consumer should also appreciate the new engine's economy. The Cruze now returns an even 40 miles per gallon on the highway and will cover 530 miles on a single tank, all the while running on plain old 87-octane fuel. There's also a diesel-powered Cruze model, although Chevy didn't release specific details, aside from saying that it will arrive in dealers in 2017, over a year after the gas-powered model's early 2016 on-sale date. Despite the 250-pound drop in weight, the new Cruze has grown significantly. Its wheelbase is now the longest in the segment, with 106.3 inches of sheetmetal between the front and rear axles compared to 105.7 in last year's model, while the sleek new body cuts the coefficient of drag to just 0.29. The overall length increases from 181 inches to 183.7, though the new model is nearly an inch lower overall. That's both good news and bad news for interior space. Rear legroom is up from 35.4 to 36.1, but headroom is down in both the front and backseats by over half an inch. Tech fans, meanwhile, will appreciate the new standard MyLink display. The seven-inch touchscreen is compatible with both Android Auto and Apple CarPlay, while an optional eight-inch display will be offered, as well. 4G LTE wi-fi, heated rear seats, a heated steering wheel, and wireless phone charging will also be offered as an optional extras. New safety features include blind-spot monitoring with cross-traffic alert, lane keeping assist, and forward collision warning.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.