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GM to invest $150 million in Flint to boost heavy-duty pickup production

FLINT, Mich. — General Motors President Mark Reuss said on Wednesday that the automaker is investing about $150 million at its Flint Assembly plant in Michigan to boost production of heavy duty trucks by another 40,000 vehicles a year. Reuss announced the investment at the Flint truck assembly plant wearing a United Auto Workers pin. The Detroit automaker had announced back in February it was adding 1,000 jobs in Flint to build a new generation of heavy-duty pickup trucks. GM did not say that the latest investment would add more jobs at the plant, but Reuss said there could be opportunities to add workers as the launch of the automaker's new trucks progresses. GM has been under pressure from President Donald Trump and lawmakers of both parties to add jobs in the United States after it said last November it would idle the Chevy Cruze assembly plant in Lordstown, Ohio, and likewise had no new products for three other U.S. manufacturing plants. The Flint investment will include upgrades to the plant's conveyors and other new tooling, and will be completed in the first half of 2020. GM has invested more than $1.6 billion in the plant since 2013. Last month, GM said it would invest $24 million to increase truck production at its assembly plant in Fort Wayne, Indiana, which makes Chevrolet Silverado and GMC Sierra models. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM's Chevrolet and GMC brands have long trailed Ford's F-series heavy duty trucks in the lucrative segment. The new Chevrolet and GMC heavy duty trucks have been re-engineered to tow heavier trailers, and keep pace in what has become an arms race among the Detroit Three automakers to claim superior torque and towing capability. Related: Silverado HD vs. 2019 Ram, Ford heavy duty trucks: How they compare on paper

Kid Rock's Chevy Silverado is a working-class hero [w/video]

Rock stars are known for their swagger, and Kid Rock brings a mountain of that confidence to his design for this chrome-festooned 2016 Silverado 3500HD at the SEMA show. Inspired by his song Born Free and a visit to the pickup factory in Flint, MI, the styling is meant to celebrate the folks that build these trucks everyday. The Silverado sparkles like a beacon under the lights at the SEMA Show thanks to its black metallic-flecked paint and acres of chrome. The shiny stuff covers the custom grille, exhaust stacks, 22-inch wheels, and side steps. In a patriotic nod, silver Stars and Stripes run down the side to offer a little contrast to the dark body. Further emphasizing the pickup's huge size, a trailer carries a pair of Gibbs Sports Quadskis that are decorated to match the truck. Kid Rock takes inspiration from – get this – acid-wash jeans for the interior by combining Sky Cool Gray leather seats with metallic-looking inserts. Appropriate for a musician, there's also a custom Kicker stereo in there, and Made in Detroit logos adorn the door sills and glovebox. Related Video: Show full PR text SILVERADO 3500HD KID ROCK CONCEPT CELEBRATES FREEDOM Boldly styled custom 'dually' truck honors working-class Americans LAS VEGAS – Inspired by his hit song "Born Free," musician Kid Rock collaborated with Chevrolet to design a customized 2016 Silverado 3500HD "dually" that celebrates freedom and honors American workers. The truck was introduced today at the SEMA Show in Las Vegas, where it joined other personalized Chevy truck concepts designed to showcase the depth and breadth of the brand's pickup truck lineup. Michigan-born Kid Rock visited the Silverado HD assembly plant in Flint, Mich., to meet with the members of UAW Local 598, who built the truck, before driving it to Chevrolet's design studio to share his ideas for its customization. "The Flint plant – and everyone on the line – is the backbone of America," said Kid Rock. "I wanted the design for the truck to be bold, but with features and elements that wouldn't be out of reach for working-class guys." As a result, his Silverado features several enhancements, including a custom chrome grille with the Born Free logo and an enlarged Chevy Bowtie emblem, chrome exhaust stacks and patriotic graphics that flow across the body sides. A unique execution of the patriotic motif was an idea he expressed at the start of the project.

Even if GM does close all 5 of those plants, it'll still have too many

DETROIT — General Motors' monumental announcement on Monday that it will close three car assembly plants and two powertrain plants in North America and slash its workforce will only partially close the gap between capacity and demand for the automaker's sedans, according to a Reuters analysis of industry production and capacity data. Sales of traditional passenger cars in North America have been declining for the past six years and are still withering. After GM ends production next year at factories in Michigan, Ohio and Ontario, it will still have four U.S. passenger-car plants — all operating at less than 50 percent of rated capacity, according to figures supplied by LMC Automotive. In comparison, Detroit-based rivals Ford and Fiat Chrysler Automobiles will have one car plant each in North America after 2019. The Detroit Three are facing rapidly dwindling demand for traditional passenger cars from U.S. consumers, many of whom have shifted to crossovers and trucks. Passenger cars accounted for 48 percent of retail light-vehicle sales in the United States in 2014, according to market researchers at J.D. Power and Associates. This year, sedans will account for less than a third of light vehicle sales. That shift in turn has left most North American car plants operating far below their rated capacities, while many SUV and truck plants are running on overtime. The collapse in passenger-car demand is a challenge for nearly all automakers in the United States, including Japan's Toyota and Honda, which have the top-selling models in the compact and midsize car segments. Toyota executives said last month they are evaluating the company's U.S. model lineup. But Toyota also plans to build compact Corolla sedans at a new $1.6 billion factory it is building in Alabama with partner Mazda. The obstacles facing GM in its plans to close more auto factories became apparent on Tuesday as U.S. President Donald Trump threatened to block payment of government electric vehicle subsidies to GM. While it is not certain that Trump unilaterally has the power to do that, he made it clear he intends to use his office to pressure the company to keep open a small car plant in Ohio that GM says will stop building vehicles in March.