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Chevy Bolt officially keeping name, says marketing boss

There might be just a little confusion at first, but the Bolt name is sticking around. After conducting two consumer studies into the name, Chevrolet isn't worried about the similarity of the monikers for the upcoming EV and existing Volt plug-in hybrid. In fact, the brand thinks the resemblance might be for the best. "The decision is made. The name won't be changed." Chevy head of marketing Tim Mahoney said to The Detroit Free Press. The research shows that the compatibility between the two names actually works quite well. With the Volt well established, people apparently already connect the Bolt to the Bowtie, which is just what a brand wants. Both studies indicated the ""same result, it did well," according to Mahoney. Just a few months ago, the future of the Bolt's name wasn't so clear. GM North America President Alan Batey said the company knew there might be confusion, and it was still mulling its options. The Bolt could be a breakthrough in the EV market with a 200-mile range and a possible price of around $30,000 after incentives. Production is set for the Orion Assembly plant in Michigan following a $200 million upgrade there, and the model could be in dealers as soon as 2017. That's just in time to take on the Tesla Model 3 with its claimed $35,000 price and similar driving distance as the Chevy. Related Video:

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

New Chevy Small Block crate engine has 405 hp, endless possibilities

With decades of history, the Chevrolet Small Block V8 has definitely stood the test of time, and the company has kept finding ways to make it better. At this year's SEMA Show in November, Chevy Performance is unveiling the latest upgrade to that legacy with the new ZZ6 350-cubic-inch (5.7-liter) crate engine. Offering 405 horsepower and 405 pound-feet of torque, the mill should add a big dose of power to any project car. For the ZZ6, Chevy is working to improve the Small Block's high-rpm performance. To make that happen, the engine has Fast Burn aluminum cylinder heads and an updated valvetrain inspired by the LS family of powerplants. Large intake runners help with the airflow, and the valve springs use a tapered design that allows for less reciprocating mass. The mill also packs a forged steel crankshaft and high-silicon aluminum pistons inside of a cast iron block. Chevy is offering the engine in two versions depending on what the builder needs. The Base configuration comes with an intake, distributor, water pump, and a few other parts but lacks carburetor and accessories. Conversely, the Turn Key option has everything, including the carb, air cleaner, starter, alternator, and more. More details about their availability will be announced at SEMA. NEW ZZ6 CHEVY SMALL BLOCK ADVANCES CRATE ENGINE LEGACY Revised Fast Burn heads with LS-inspired valvetrain enhance high-rpm performance 2015-10-02 DETROIT – Developed with contemporary technologies, including a high-rpm valvetrain, Chevrolet Performance's new ZZ6 crate engine offers builders a modern twist on the classic Chevy Small Block 350. It uses updated Fast Burn cylinder heads with beehive-style valve springs inspired by the LS engine family – a feature that enhances high-rpm capability, enabling the new high-performance engine to achieve 405 horsepower and 405 lb-ft of torque. That's more power than any factory produced 350 engine ever installed in a Chevrolet production vehicle and it's one of the most powerful 350 Small Block-based crate engines in the nearly 27-year history of the "ZZ" lineup. "The new ZZ6 is the ultimate ZZ 350-based crate engine from Chevrolet Performance," said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports.