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Chevy already offering discounts on 2016 Volt

The second-generation Chevrolet Volt has a longer range than the first-generation version, but General Motors doesn't appear to want to take any chances of the extended-range plug-in not being well-received. The US automaker is already offering some cash incentives to make sure the 2016 Volt moves briskly. In fact, GM is offering incentives worth up to $1,000 through November 2 in some states, Green Car Reports says, citing CarsDirect. Most of the country won't get the second-generation Volt until next year, so GM is looking to keep all potential buyers satisfied. That means perks for folks in California, Connecticut, Massachusetts, Maryland, Maine, New Jersey, New York, Oregon, Rhode Island and Vermont - the states where the new 2016 Volt will go on sale first. Buyers can pick up another $500 in incentives by luring a non GM-vehicle owner into buying a new Volt. And then, of course, there's the $7,500 federal-government perk, in addition to any goodies your particular state will throw in via tax breaks. For everyone else, GM is offering as much as $2,500 off the 2015 model year Volt. The 2016 Volt has an MSRP of $33,995, which is actually slightly less than the $34,170 sticker price on the 2015 model. The new version has a 53-mile all-electric range, 15 miles longer than the first-generation Volt. With a lower price and more electric miles, GM hopes to reverse falling Volt sales. Through September, GM sold 9,264 Volts, down 36 percent from a year earlier. You can read our First Drive impressions of the 2016 Volt here. Related Videos: Featured Gallery 2016 Chevrolet Volt: First Drive View 24 Photos News Source: Green Car Reports Green Chevrolet GM Hybrid incentives volt

Chevy Silverado Midnight Edition, Custom ready to stand out in pickup line

Chevrolet spent its Chicago Auto Show introducing a pair of fullsize pickups that promise image-conscious buyers a truck experience that goes beyond the standard range, with the murdered-out Midnight Edition and the um, not murdered-out, Custom. Let's start with the Custom, which adds 20-inch alloys, as well as chrome bumpers, mirror caps and door handles to the Silverado LS. Available in both V6 and V8 varieties, and with the customer's choice of two- or four-wheel drive, the Silverado Custom is the decidedly mellower example of Chevy's special edition styling. The Midnight Edition, meanwhile, throws subtlety out the window with a menacing set of visual upgrades. Based on the Z71, the Midnight adds 18-inch wheels, a spray-in bedliner and unique Z71 and Bowtie badges, all in black, of course. The front and rear bumpers, headlamp bezels, tow hooks, mirror caps and door handles, are also finished in the stealthy shade. Check out our live images of both special edition trucks, and let us know what you think down in Comments.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")