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Chevy Spark EV will go on sale in Maryland

The single-charge range of a Chevrolet Spark electric vehicle may not blow away anyone who's used to driving on a topped off tank of gas. But a full charge will actually get a Spark EV about halfway across the state of Maryland. Which is good because that state will be the first on the East Coast to sell the battery-electric model. General Motors said this week that Chevy Spark EV sales will start in Maryland this spring, and that federal and Maryland tax credits will get the out-of-pocket price of the Spark EV below the $18,000 threshold. GM took the opportunity to tout the Spark EV's 119 miles per gallon equivalent rating and says Maryland has sufficient charging infrastructure for drivers to welcome the EV without too much trouble. Last June, Spark EV distribution was reported to be ready to extend beyond the Pacific Coast. Specifically, Ohio was thought to be next in line to get Spark electric vehicles after four state car dealerships listed the model on their websites. GM's Randy Fox, however, quashed that real quick, saying only California and Oregon had sufficient infrastructure to support the Spark EV. GM first announced the Spark EV for public (or at least American) consumption back in 2011. Last year, the General sold 1,145 Spark EVs, up 87 percent from 2013. For more on the Maryland expansion, take a look at GM's press release below. Chevrolet Spark EV Plugs into Maryland Customer demand drives addition of East Coast; features locally sourced drive unit 2015-01-22 WASHINGTON, D.C. – Chevrolet will start selling the Spark EV in Maryland this spring, expanding the pure electric mini-car's "range" to the East Coast. The Spark EV is the most efficient U.S. retail electric vehicle on the market, delivering an EPA-estimated combined city/highway 119 MPGe fuel economy equivalent and 82 miles of EPA-estimated combined city/highway range. It is priced as low as $17,845, after federal and Maryland tax credits – and it features a locally sourced electric motor and drive unit, manufactured at General Motors' Baltimore Operations facility in White Marsh, Md. "The Spark EV has been one of the most well-received electric vehicles in the industry and customer demand helped make the decision to expand its availability to Maryland," said Steve Majoros, Chevrolet director of car marketing.

GM says safety is a reason it's dropping Apple CarPlay, Android Auto

Update: GM sent us a statement as a follow-up to its original comments seen in this post: "We wanted to reach out to clarify that comments about GM's position on phone projection were misrepresented in previous articles and to reinforce our valued partnerships with Apple and Google and each company’s commitment to driver safety. GM's embedded infotainment strategy is driven by the benefits of having a system that allows for greater integration with the larger GM ecosystem and vehicles." The original story can be read in its entirety below.   General Motors announced its intention to remove Apple CarPlay and Android Auto functionality from its upcoming EVs earlier this year, and internet comments sections haven't been kind since. As the first of many EVs to follow – the 2024 Chevrolet Blazer EV – hits the market, GM is expanding on its initial explanations for dropping the tech. Motor Trend spoke with Tim Babbit, GMÂ’s head of product for infotainment, to learn more. Attributed to Babbit, from the story: “They have stability issues that manifest themselves as bad connections, poor rendering, slow responses, and dropped connections. And when CarPlay and Android Auto have issues, drivers pick up their phones again, taking their eyes off the road and totally defeating the purpose of these phone-mirroring programs. Solving those issues can sometimes be beyond the control of the automaker.” Babbit suggests that a world without Apple CarPlay or Android Auto will be a safer one, as folks wonÂ’t be looking to control their infotainment systems via their phones. However, Babbit also tells MT that this theory hasnÂ’t been tested in either the lab or the real world yet. Instead of using a navigation or music-playing app powered through your phone, upcoming GM EVs will use a Google-based infotainment system called “Ultifi” that runs a ton of integrated Google apps. Google Maps will be the native navigation app in the system; youÂ’ll be able to log in to Spotify or other apps to load your music up, and so on. The idea here is that youÂ’ll have all the same apps that were on your phone available but integrated within the infotainment system instead, and you'll be able to use voice controls to control every last bit of it with no need to reach for a phone. That sounds amenable in theory, but how consumers react to the removal of a feature that they know and love now is a risky gamble.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")