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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Nissan Leaf has outsold Chevy Volt by 50% so far in 2015

We know, we know. The Chevy Volt and Nissan Leaf sales numbers for mid- to late-2015 aren't all that meaningful because of the impending arrival of the next-gen Volt and the expected but not-yet-totally-confirmed debut of the second version of the Leaf. Nonetheless, tracking the sales of the first two major plug-in vehicles is something that remains interesting to us, if for nothing else that the all-electric Leaf remains slightly more popular than the plug-in hybrid Volt after all this time. If we just look at August, the numbers were basically tied in the US. Chevy sold 1,380 Volts while Nissan moved 1,393 Leafs. But when we take a 10,000-foot view, the differences starts to appear. So far in 2015, GM has sold 8,315 Chevy Volts while Nissan has sold 12,383 Leafs. That means that the Nissan has outsold the Chevy by around 50 percent (to be specific, it's 48.92 percent). Since the two vehicles went on sale in the US at roughly the same time at the end of 2010, 81,672 Volts have been sold, compared to 84,705 Leafs. That's a difference of only 3,033 vehicles, so proponents of both powertrains can hold their heads high. Looking just at last month, Volt sales were 45 percent lower compared to August 2014. So far this year, Volt sales are down 36.7 percent. The Leaf didn't fare any better. Month-to-month, Leaf sales were down 43.7 percent in August, while year-to-date, Leaf sales are down 65.3 percent. Those second-gen models can't come soon enough. As always, we'll have our broader wrap-up of monthly green car sales for August up soon. Stay tuned. Green Chevrolet Nissan Electric Hybrid ev sales

Hurst Edition Trans Am proves the Screaming Chicken will rise from the ashes

It seems the Pontiac Trans Am steadfastly refuses to die. Ever since Chevrolet was granted a retrofied Camaro to compete with the Ford Mustang, Pontiac lovers have lamented the loss of this 1970s icon. And, looking at the Hurst Edition from Trans Am Depot, shown here at the 2012 SEMA Show, may explain what all the fuss is about.
It's not going to appeal to everyone's muscle-car tastes, but there's certainly room for a brash-and-bold black-and-gold Special Edition in many a Trans Am lover's garage. After all, if you want the keys to a custom pony car, you'll certainly get noticed in this one. If this scheme isn't your bag,, you can alternatively order your Hurst Edition in white and gold or silver and black. Oh, and don't forget a color-coordinated Screaming Chicken on the hood.
No matter which way you choose to go, your inner Burt Reynolds will appreciate the Eibach suspension kit, forged wheels with Pirelli PZero tires, functional shaker hood, fender air extractors, rear spoiler and, of course, a Hurst shifter inside. The interior is emblazoned with all manner of special touches, including a Hurst dash plate and T/A stitching on the Katzkin two-tone leather seats.