2006 Chevrolet Cobalt Ls Sedan 4-door 2.2l on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2024 Chevrolet Silverado EV output jumps to 754 hp and 785 lb-ft

A couple of days ago, GMC unleashed its 2024 Sierra EV Denali Edition 1 pickup, the luxury truck division's version of the 2024 Chevrolet Silverado EV. As has been the case between Chevy and GMC for decades, GMC designers worked to put ample visual difference between the two pickups that share the similar underpinnings. Unlike what's been the historical case, GMC announced output figures for the Sierra EV well above those for the Silverado. Preliminary estimates for the battery-electric Sierra with the dual-motor powertrain are 754 horsepower and 785 pound-feet of torque. Chevy revealed the 2024 Silverado EV in January with 664 hp and 785 lb-ft in RST trim. We're not sure what happened after the GMC debut, but the Bowtie has updated the Silverado's output to match the GMC with 754 hp and 785 lb-ft. Chevy truck communications spokesperson Sean Szymkowski submitted a statement to various outlets explaining, "As we prepare for production of the Silverado EV, our engineering team has further refined the estimated performance specs for the 2024 Chevrolet Silverado EV RST First Edition. GM now estimates horsepower to be up to 754 and torque up to an estimated 785 lb-ft when Wide Open Watts mode is engaged." It's possible Chevrolet did so in order to forestall backlash about the disparity, or it's possible the automaker already planned to do so after the GMC dropped. On the ICE side, buyers have got used to powertrain parity, the Silverado and Sierra offering the same engines with the same outputs even with pricing about $3,600 apart on the respective top trims. No matter how the decision was made, the benefits redound to Silverado EV buyers. By the way, the "Wide Open Watts" reference refers to the driving mode required to extract these peak power figures. In the GMC Sierra EV, this is called Max Power Mode. We're still looking for clarity on the output figures in everyday driving modes, we believe those will be the same 510 hp and 615 lb-ft that's the maximum in the lower trim Silverado EV Work Truck.    With a year to wait before the Silverado RST EV reaches reservation holders, and with the Chevrolet Work Truck providing real-world feedback before the RST arrives, don't be surprised at more tweaks made to both the Silverado and Sierra EVs before they hit the market. Related video: GMC reveals the all-electric 2024 Sierra EV

2015 Chevrolet Trax

After the obligatory product presentation for the 2015 Trax, I caught up with Steve Majoros, Chevrolet's director of marketing for crossovers and cars, and asked him to elaborate on which markets his planners believe will be the hot starters for this tiny CUV. Without much hesitation, Majoros began to click off traditional sales havens for Subaru, namely, New England and the snowy bits of the East Coast, Colorado and the Pacific Northwest. That news might not surprise you, but it did me. Perhaps it's something as basic as the Trax's tall-hatchback looks, or the emphasis Chevrolet put on the urban driving cycle during my test in San Diego. But before my chat with Majoros, I'd considered this a crossover pointed at the Millennial city mouse more than his bumpkin cousin. But a closer look had me re-examining the granola cred of Chevy's smallest crossover. Having spent my fair share of time in New England and around New Englanders, I started by mentally listing the Trax's Subaru-like traits: practicality, thrift, all-weather ability and, well, just a dash of ugliness. (I suppose a hatchback needn't always be ugly to sell in Maine, or Boulder or Portland... but a 'distinctive' face doesn't seem to hurt.) After a day of driving through sunny San Diego and its surroundings, I can say that Trax makes an interesting case for itself against the standard bearers of the L.L. Bean set, but I'm less sure of its argument for young urbanites. The Trax looks a lot like an Equinox whose suit shrunk in the wash. Chevy's has downsized its own, rather conservative crossover styling to fit the proportions of the subcompact Trax; to my eyes, it looks a lot like an Equinox whose suit shrunk in the wash. That's fine for offering a cohesive look for the Chevy family of crossovers, but it seems out of step with the rest of the segment. If the Trax's current competitive set were the cast of a high school-based TV show, the Kia Soul would play the lovable nerd, the Nissan Juke perhaps the outsider musician and the Subaru XV Crosstrek the athletic outdoorsy kid. Chevy may see the Trax as the hipster chick wearing intentionally ironic mom jeans, but to me the styling is a little too on the nose; more like an actual grownup trying to hang with the kids. These mom jeans are genuine. Per my earlier point, that quasi-conservative look may be just fast enough for staid New Englanders, but I have a hard time seeing the bluff, big-Bowtied front end playing in Bushwick or Wicker Park.