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Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Chevy Colorado gets Midnight, Trail Boss editions

After introducing a gamut of special editions for the full-size Silverado, Chevrolet is offering a pair of new packages for its midsize Colorado. Following in the Silverado's footsteps, the Colorado Midnight Edition just blacks out all the things. There's a black grille, black Bowtie, and exclusive 18-inch wheels. They happen to be black, as well. In terms of functional changes, the Midnight Edition adds a spray-in bedliner, tonneau cover, and unique sill plates. Potential owners won't be limited on engine options and body styles here, as the blacked-out trim can be added to extended and crew cab bodies, in two- or four-wheel drive models, and with all of the pickup's available engines, including the upcoming Duramax diesel. The only limiting factor is the actual trim level – you'll need to settle for the mid-grade LT. Don't worry, though. The heftier, top-of-the-line Z71 will be offered with its own unique package, called the Trail Boss. As expected, it goes big on off-road character, with LED trail lighting and aggressive Goodyear Wrangler DuraTec tires. There are also black 17-inch wheels, newly flared fenders, side steps, and like the Midnight Edition, a blacked-out grille and spray-in bedliner. Also like the Midnight Edition, the only limit to adding the Trail Boss is that you opt for the Z71 trim. Engines, drivetrains, and body styles are not fixed. Look for both trucks at your local Chevrolet dealer this fall. Until then, scroll down for the official press release. 2016 Chevy Colorado Special Models Dressed to Impress Midnight Edition, Z71 Trail Boss complement capability with customized style 2015-08-03 DETROIT – On the street or on the trail, the 2016 Chevrolet Colorado's Midnight Edition and Z71 Trail Boss bring bolder choices to customers looking to make a visual statement with their truck. The special editions roll into Chevrolet dealerships this fall, with distinctly tailored appearances that blend custom design cues with Colorado's popular options and accessories. The Midnight Edition evokes the aesthetic of an urban tuner vehicle, while the Z71 Trail Boss is designed for terrain where the pavement ends. "These are aggressive editions of one of the country's hottest-selling truck, demonstrating the personalization that's possible with Chevrolet accessories, whether it's for the street, trail or both," said Tony Johnson, Colorado marketing manager.

GM again delays plant that will build the Silverado EV

  General Motors Co. will again push back the planned opening of an electric pickup truck plant in suburban Detroit and has delayed a Buick plug-in amid uncertain growth in battery-powered car sales. Mary Barra, the company’s chief executive officer, told analysts Tuesday on an earnings conference call the automaker is postponing until mid-2026 the opening of its Orion Assembly factory, which will make the Chevrolet Silverado EV. This is the second delay for the plant, which was originally slated to start production in late 2024. Shares of the automaker fell 4.1% to $47.52 as of 9:39 a.m. in New York. The stock is up about 32% so far this year. The delay is a main reason why GM wonÂ’t be able to meet its previous goal of having production in place to make 1 million EVs by the end of next year. The company said they will add production as buyers show more interest in electric vehicles. “We continue to make sure we continue to scale the business to customers and where they are at,” GM Chief Financial Officer Paul Jacobson said on a call with reporters. GM reported on Tuesday a 60% jump in second quarter profit compared with a year ago, topping Wall StreetÂ’s expectations on strong demand for its traditional gas-powered trucks in the US market.