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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Joe Flacco wins C7 Corvette along with MVP honors

As part of a longstanding tradition, the MVP of Super Bowl XLVII, Joe Flacco, quarterback for the Baltimore Ravens, was given a new car directly after the game and trophy celebrations. For 2013, that car is a 2014 Chevrolet Corvette Stingray, and it was presented to Flacco by Rick Flick of Banner Chevrolet, a dealership in New Orleans that was wiped out by Hurricane Katrina in 2005 before returning to prominence as the only Chevy dealer in Orleans Parish.
Last year, Super Bowl MVP Eli Manning took home a 2012 Corvette GS Centennial Edition. Manning also won in 2008, when he selected a Cadillac Escalade Hybrid as his reward. In 2011, quarterback Aaron Rodgers accepted the keys to a Camaro convertible.
Though we're most definitely an auto-obsessed group, we did watch the Big Game along with nearly everyone else in America. And we've gotta say, as if winning the Super Bowl and receiving the Tiffany-designed Pete Rozelle Trophy wasn't enough for the multi-millionaire MVP athletes, a brand-new C7 seems like an awfully generous prize. Scroll down below for an official announcement from General Motors.

More than 5,500 people tried to get the 2016 Chevy COPO Camaro

It's stating the obvious, but the 2016 Chevy COPO Camaro is popular with enthusiasts. So much so, it's attracted more than 5,500 hand raisers, General Motors said Tuesday at an event to show off the company's new Performance and Racing Center in Pontiac, MI. Unfortunately for drag racing fans, Chevy will only sell 69 of them, as it has for the last four years. The COPO Camaro can be configured for the NHRA Stock and Super Stock classes. It comes with racing-tuned chassis pieces and a solid rear axle. Power choices include 5.7-, 6.2- and 7.0-liter V8 engines. About half of COPO Camaro owners race their cars, and the rest keep them as collectibles. Jim Campbell, GM vice president of Performance Vehicles and Motorsports, wouldn't say if the COPO is a profitable venture, but noted the fire-breathing dragster raises the image of Chevy and Camaro. "It makes sense for our business from a number of perspectives," he said. The first COPO Camaro, a Courtney Force-styled racecar that was revealed in November at the SEMA Show in Las Vegas, hammered for $300,000 at the Barrett-Jackson auction last month. The proceeds went to the United Way. Campbell said low COPO production keeps interest high. Enthusiasts can also build their own COPOs by buying a rolling chassis and a crate motor, though those are not viewed by collectors in the same manner as GM factory-built creations. The COPO Camaro's V8 is one of several competition engines designed, built, and validated at the GM Performance and Racing Center. The Corvette C7R's 5.5-liter V8 and the Cadillac ATSV.R's 3.6-liter twin-turbo V6 are two more. Chevy calibrates and conducts dynamometer testing on its 2.2-liter V6 for IndyCar and performs design work on its NASCAR V8 at the facility, which existed previously at another location in Michigan. Related Video: