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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

2016 Chevy Camaro coming on May 16

We officially have a date for the arrival of the sixth-generation Chevrolet Camaro. Fans of Chevy's Mustang fighter should look forward to May 16, and if they're in the Detroit area, they'll want to make their way down to Belle Isle, home of the Chevy Indy Dual in Detroit. We still don't have a great deal of information on the new Camaro, aside from what's been gleaned in spy shots and the like, although Chevy's press release was accompanied by the image shown above. That, friends, looks a lot like the Camaro's badge of old. Its presence here could be an indication that an old logo is set to return to production. That's because what Chevy is planning could best be described as a jamboree, or Camaro-palooza, if you prefer, rather than a typical unveiling. Chevy is inviting up to 1,000 Camaro fans to descend on Belle Isle for a day-long event that will offer up a lot more than their first look at the sixth-generation muscle car. Fans can hot lap the Belle Isle circuit from the passenger's seat of a new Z/28, check out a Camaro "museum," featuring "the most significant vehicles from the brand's history," and chat with some of the Camaro's designers and engineers. "This will be an event Camaro fans will not want to miss," Camaro marketing manager Todd Christensen said in a statement. "This is only the sixth time we have introduced an all-new Camaro. We wanted to share the moment with the customers and fans who have helped make Camaro both America's favorite performance car for the past five years, and a cultural icon since 1967." We'll almost certainly be on hand for the debut (and you'll absolutely be able to get all the details here). And as we said, if you happen to be in the Detroit area in mid May, you can register to attend the unveiling. All you need to do is head over to Chevy's dedicated website for the sixth-generation Camaro and sign up for the big event, on Saturday, May 16. Scroll down for the full press release. 2016 Camaro Drops Cover on May 16 in Detroit DETROIT – Chevrolet is inviting fans to see the all-new 2016 Camaro on Saturday, May 16, in Detroit. The sixth-generation Camaro will cap a day-long celebration on Belle Isle, the 982-acre island park that is home to the Chevrolet Detroit Belle Isle Grand Prix May 29-31. "This will be an event Camaro fans will not want to miss," said Todd Christensen, Camaro marketing manager. "This is only the sixth time we have introduced an all-new Camaro.

December sales for Chevy Volt, Nissan Leaf are what you expected

It was another month of as-expected sales for the two pioneering plug-in vehicles in the US. The Nissan Leaf is basically treading water and the new-generation Chevy Volt is getting back to old habits with a big increase in sales compared to where the car was last year. It wasn't a surprising month, but there wasn't any reason to expect a surprise. In fact, we don't suspect this trend to veer too far from where it's at right now until gas prices shoot up or Nissan introduces a new Leaf. Neither of those things is likely to happen any time soon. Let's start with the mediocre news. Nissan reported today that Leaf sales for December 2015 totaled 1,347 units. That's a 56.6-percent drop from where the Leaf was a year ago, and contributed to the all-electric vehicle's 42.8-percent drop in 2015 sales compared to 2014. This past year, 17,269 people bought Leafs, down from 30,200 who did so in 2014. The Volt sold 2,114 copies last month, bringing the plug-in hybrids 2015 total up to 15,393. That's an 18.1 percent drop from the 18,805 Volts sold in 2014. We shouldn't see the past year as a total flop for the Volt, though, since the much-improved second-generation model was introduced late in the year. In fact, if we just look at December 2015 and compare it to the last month of 2014, we see the Volt was able to post a 41.9-percent increase. It'll be quite fun to see where the Volt's numbers go in 2016. As you probably know, we'll have our complete wrap up of green car sales for you soon. Stay tuned. News Source: Nissan, Chevy Green Chevrolet Nissan Electric Hybrid ev sales