1966 Chevelle Ss Project on 2040-cars

Auto blog

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

The cars and trucks of 'Transformers: Rise of the Beasts'

The latest spectacle in the Transformers franchise is about to hit the theaters. The final trailer was released, giving us peeks at what appears to be a pretty boilerplate story about the end of the world. There's some kind of ancient interplanetary war brewing and it's up to some teenagers to sort it out with the help of their robot buddies. But this is Autoblog, so we're not even going to try to suss out a plot so thin it won't hold a spittle globule's worth of water. We'll just go over the cars. Transformers: Rise of the Beasts | Official Final Trailer (2023 Movie) Porsche 911 Carrera RS 3.8: Mirage So far the star of the film, car-wise, looks to be a blue-on-silver 964 Porsche named Mirage that is voiced by Pete Davidson. It's been the most promoted of the movie cars, even more so than formerly central characters like Bumblebee and Optimus Prime. Except, this isn't just any ordinary 911; it's a Carrera RS 3.8, a European-exclusive model of which Porsche only built 55 units. As the name implies, it came with a bored-out M64 turbo flat-six as opposed to the 964 Turbo's 3.6. It wore the Turbo's wide-body badonk with a bi-level rear wing, but Porsche reportedly stripped out 570 pounds' worth of weight despite embiggening key performance parts like brakes and wheels. Fortunately, no actual RS 3.8s were used in the movie. Producers instead built five cars for different purposes — shooting closeups of actors, jumps, the obligatory driving backwards real fast — out of lesser 911s. However, the sound department did record the engine note of an actual RS 3.8 for accuracy, as the higher crank speeds of the 3.8 have a distinctive sound.  In the original 1984 Transformers lineup Mirage was a Ligier JS11 Formula 1 car, complete with faux Gitanes cigarette branding (on a children's toy!). An F1 racer would raise an eyebrow on the streets, so it made sense to update to a street-legal sports car. If you're wondering why this Porsche isn't the character Jazz, whose original vehicle mode was an ultra-cool Martini-liveried Porsche 935, well, he was remade into a Pontiac Solstice voiced by Darius McCrary during the GM product placement rewrite in 2007's Transformers reboot, then unceremoniously killed. 1977 Chevrolet Camaro: Bumblebee Formerly the franchise star, Bumblebee gets far less screen time in the trailers. He's still a Camaro, but because Transformers: Rise of the Beasts takes place in 1994 he's not a fith-gen.

Camo'd Chevy Camaro ZL1 is one bad boy

Thanks to a fresh gallery of spy shots, we're getting a much better look at the next Chevrolet Camaro ZL1 during its development, and this machine is looking seriously mean. Unlike the last photos, the heavy cladding is gone from the body this time and is replaced by a camouflage wrap. That switch makes checking out the details a whole lot easier. The first thing you'll notice at the front is the massive grille that looks ready to devour anything that gets in the way. To add a little more menace, the lower air dam appears to jut out a bit more, as well. While harder to see in these latest shots, our spies say the hood still boasts an extractor similar to what's found on the Cadillac CTS-V. The big, double spoke wheels look great in black and really dominate the styling in profile. Look past them, and you notice some tweaked side sills, as well. At the very back, you can also spot some styling adjustments to the rear bumper. There's an unmissable wing back there, too. The powerplant for the ZL1 is still a mystery, but it's rumored to use the LT4 6.2-liter supercharged V8. The similar hood design as the CTS-V is one piece of evidence to support that. Even with the same engine, Chevy's engineers could tweak the output higher or lower than the Caddy. The wait to find out isn't too long because the ZL1 is anticipated to launch for the 2017 model year. Related Video: