Chevrolet: Camaro Z-11 Pace Car Convertible on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Watch President Obama drive a Corvette around the White House

The season seven premiere of Jerry Seinfeld's web series Comedians in Cars Getting Coffee went live tonight on Crackle featuring the show's biggest guest so far. Yes, that's President Barack Obama driving a car around his front lawn. Seinfeld brings a classic Vette – a '63 split-window coupe with a 327 V8 and a stick!– to 1600 Pennsylvania Avenue for the president to ride in and later drive in a circle. Though they don't leave the White House grounds and barely break a walking pace, Obama seems to enjoy the rare event. For the caffeinated portion of the episode, the president and Seinfeld sit down in the White House's staff dining room. They chat about the usual stuff – celebrity status, the seat warmers in The Beast, their daily routines, and cursing. The video meant to be presented here is no longer available. Sorry for the inconvenience. From Crackle: Just Tell Him You're the President This is likely one of few times during Obama's two terms in office that he will get behind the wheel of a car. His VP Biden is no doubt jealous, as he owns a '67 Corvette 327 that the Secret Service won't let him drive. And yes, we realize Obama is not a comedian. There's probably a joke there, but we are not going to make it. Humor Chevrolet Videos jerry seinfeld comedians in cars getting coffee

GM recalls Colorado, Canyon, and Malibu for airbag problem

The Basics: General Motors will recall and issue a stop sale on 1,740 total examples of the 2016 Chevrolet Colorado, Malibu, and GMC Canyon. This includes 1,579 units in the US and 161 in Canada. The Problem: The second stage of the driver front airbag inflator might not be present. If this happens, the airbag won't fill as quickly as it should in a high-speed crash, which could increase the risk of injury, according to Reuters. This is not related in any way to Takata's inflator problems, and these parts come from a different supplier. Injuries/Deaths: None reported. The Fix: GM will replace the vehicles' airbag assemblies. If You Own One: GM spokesperson Tom Wilkinson told Autoblog he wasn't specifically sure when recall repairs would begin but said it would be "shortly." He expects the fixes to happen "quickly" because of the small number of affected vehicles, and many of them are either in transport or already in dealer stock. More Information: GM recalled the 2015 Canyon and Colorado in 2014 for a completely separate airbag issue. In that case, a manufacturing error improperly wired the connectors. Related Video: GM Statement GM is recalling 1,579 MY 2016 Chevrolet Colorado, GMC Canyon and Chevrolet Malibu vehicles in the United States and 161 in Canada to replace driver-side front airbags. The second stage of the airbag may not deploy properly in certain high-speed crashes. During a routine quality inspection, it was determined that a component required for a second-stage/high-output deployment was not loaded during the inflator build. Dealers will replace the driver-side front airbag assembly. There have been no reports of crashes or injuries related to this issue. This issue is unrelated to the ongoing Takata recalls.