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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy will reveal the Bolt EV tomorrow at CES

The moment that electric vehicle consumers and green propulsion enthusiasts have been waiting for is almost upon us, as Chevy confirmed that it will unveil the production version of the 2017 Bolt EV Wednesday at CES in Las Vegas. Chevrolet previewed the Bolt in concept form at the Detroit Auto Show almost a year ago, proposing a compelling rival to the likes of the Nissan Leaf and BMW i3. We've expected the CES debut for awhile, and Chevy projects that the finished product will boast a range of more than 200 miles on a single charge. That's nearly double the Leaf's range, and significantly farther than the i3 will travel even with the Range Extender kicking in. All of that for under $30,000 after federal tax credits. Of course, Chevy's own Spark EV costs much less, but will only go 82 miles before it needs to plug in again. If you won't be in Vegas for the unveiling tomorrow, you can catch it on Facebook. It will be the first vehicle to debut on the new Facebook Live, featuring both a live video stream and a 360-degree interactive interior video. Once out on the market, the Bolt EV will join the Spark EV, Volt PHEV, and Malibu hybrid in a growing array of electrified vehicles from the American automaker, rivaling the likes of Toyota and Nissan for the most electrified vehicles in its lineup. Chevrolet Bolt EV Will Debut at CES 2016-01-05 DETROIT – Chevrolet will unveil the 2017 Bolt EV at the International Consumer Electronics Show (CES) in Las Vegas on Wednesday, Jan. 6, and be the first auto brand to work with Facebook to debut a vehicle using Facebook Live. With the addition of the Bolt EV to a lineup that includes the all-new 2016 Volt, 2016 Malibu Hybrid and Spark EV, Chevrolet will offer consumers more affordable, electrified vehicle options than any other major automotive brand – solidifying its position as the leader in electrification. "The Bolt EV truly embodies the ingenuity that is at the core of everything we do at Chevrolet," said Alan Batey, president of General Motors North America and head of Global Chevrolet. "The technologies and the engineering expertise behind the Bolt EV are tremendous examples of the kind of innovation we intend to offer our customers, across an array of products at a tremendous value – something only Chevrolet can deliver." Building on the electrification expertise established by the Volt, the Bolt EV is a game-changing, long-range electric vehicle.

Submit your questions for Autoblog Podcast #321 LIVE!

We're set to record Autoblog Podcast #321 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #321
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