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GM won't really kill off the Chevy Volt and Cadillac CT6, will it?

General Motors is apparently considering killing off six slow-selling models by 2020, according to Reuters. But is that really likely? The news is mentioned in a story where UAW president Dennis Williams notes that slumping US car sales could threaten jobs at low-volume factories. Still, we're skeptical that GM is really serious about killing those cars. Reuters specifically calls out the Buick LaCrosse, Cadillac CT6, Cadillac XTS, Chevrolet Impala, Chevrolet Sonic, and the Chevrolet Volt. Most of these have been redesigned or refreshed within the past few model years. Four - the LaCrosse, Impala, CT6, and Volt - are built in the Hamtramck factory in Detroit. That plant has made only 35,000 cars this year - down 32 percent from 2016. A typical GM plant builds 200,000-300,000 vehicles a year. Of all the cars Williams listed, killing the XTS, Impala, and Sonic make the most sense. They're older and don't sell particularly well. On the other hand, axing the other three seems like an odd move. It would leave Buick and Cadillac without flagship sedans, at least until the rumored Cadillac CT8 arrives. The CT6 was a big investment for GM and backing out after just a few years would be a huge loss. It also uses GM's latest and best materials and technology, making us even more skeptical. The Volt is a hugely important car for Chevrolet, and supplementing it with a crossover makes more sense than replacing it with one. Offering one model with a range of powertrain variants like the Hyundai Ioniq and Toyota Prius might be another route GM could take. All six of these vehicles are sedans, Yes, crossover sales are booming, but there's still a huge market for cars. Backing away from these would be essentially giving up sales to competitors from around the globe. The UAW might simply be publicly pushing GM to move crossover production to Hamtramck to avoid closing the plant and laying off workers. Sales of passenger cars are down across both GM and the industry. Consolidating production in other plants and closing Hamtramck rather than having a single facility focus on sedans might make more sense from a business perspective. GM is also trying to reduce its unsold inventory, meaning current production may be slowed or halted while current cars move into customer hands. There's a lot of politics that goes into building a car. GM wants to do what makes the most sense from a business perspective, while the UAW doesn't workers to lose their jobs when a factory closes.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2016 Chevy Camaro takes a walk on the wild side at SEMA

From highly modified restomods to tuned pickups, Chevrolet has over 20 custom vehicles at this year's SEMA Show. Given the popularity of the Camaro in the aftermarket, it's no surprise that the new, sixth-generation model gets in on that act with four modified examples. Thanks to a combination of concept parts and components on the way in early 2016, Chevy gives future owners an idea of what's possible for their new coupe. Among the group are two takes on the SS trim at opposite ends of the color spectrum. The Chevrolet Performance version is Summit White with red accents, and it uses a lowered suspension to hunker the body over conceptual 20-inch wheels. Alternatively, the Camaro Black wears darkened trim, tinted glass, and matching 20-inch wheels. Chevy beefs up their performance to fit the added style by equipping both customs with exhaust, air intake, and brake upgrades. By far the weirdest among Chevy's group of modded Camaros is the Krypton concept in a custom shade of eye-popping green. This wild paint is electroluminescent, and when the system is activated, illuminated bowties appear across the body. Headlights with matching trim and painted exhaust tips finish off this alien aesthetic. Finally, the Camaro Hyper concept is for those looking for just a little added style for their coupe. Based on the LT trim with the 3.6-liter V6, it features Hyper Blue Metallic paint with white stripes and rides on 20-inch wheels. For a little added performance, coupe uses Chevy's aftermarket exhaust and a lowered suspension. Related Video: Gen Six Camaro Concepts Shine at SEMA Show Customized quartet demonstrate personalization and performance possibilities LAS VEGAS – With the all-new 2016 Camaro rolling soon into dealerships across the country, Chevrolet introduced four customized concepts at the SEMA Show today – each demonstrating the personalization possibilities enabled by a new lineup of accessories and performance parts.