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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

2016 Chevrolet Camaro First Drive [w/video]

The Autoblog gang was downright stoked to learn the 2016 Chevy Camaro was next on our test-car docket. Then we found out it was the V6 model. Buzzkill. We were hoping for the snorting V8, or at least the spunky new turbo four-cylinder. The V6? Meh. We've been driving V6 Camaros for, like, six years. It's what you buy if you can't afford anything better, or so say horsepower snobs as they wrinkle their noses and cut their coffee with 93 octane. But after a week with the six-pot Camaro, we'll admit it: we were wrong. The all-new 3.6-liter V6 is strong, sounds good, and is damn fun to drive. Its 335 horsepower and 284 pound-feet of torque appear modest by modern standards, but they power the Camaro to 60 miles per hour in 5.1 seconds with the automatic, or in the case of our manual-equipped test car, 5.2 seconds. That's almost half a second quicker than the new turbo four-cylinder model. Yes, it has the same displacement as the old V6. No, it's not the same engine. Upon closer inspection, the V6's potency shouldn't come as a surprise. This engine is from General Motors' newest family of dual-overhead cam powerplants that launched in the Cadillac CTS and ATS. Yes, it has the same displacement as the old V6. No, it's not the same engine. Don't be fooled, and don't underestimate it at stoplights. The strapping V6 is unsuspectingly good, but it's just one of many improvements for the sixth-generation Camaro. Chevy's coupe is lighter, faster, and more modern looking inside and out. It starts with a rear-wheel-drive chassis donated from the Cadillac ATS, though about 70 percent of the components are unique to the Camaro. The 2016 model is about two inches shorter in length (thanks to a shorter wheelbase) and about an inch has been removed from height and width compared to the 2015 model. These lighter underpinnings jumpstarted the Camaro's weight-loss plan, and thanks to extensive use of aluminum, the V6 with the new eight-speed automatic transmission weighs 3,435 pounds – 294 less than its predecessor (the manual-transmission V6 Camaro weighs 3,448 pounds). The V8, meanwhile, sheds 223 pounds. One by one, these elements would merely enhance how the Camaro drives, but taken collectively, they invigorate the new model. It feels much more confident and agile in all circumstances. Put simply, it's a sportier car. View 32 Photos Grab second, let the revs build, and the dual-mode exhaust changes its tune from a low buzz to a rumble, then a growl.

Diesel Power finds the ultimate modified oil-burner

For nine years, Diesel Power magazine has run the Diesel Power Challenge, this year's grindfest being "a week-long torture test that features seven events, nine trucks, 8,000 horsepower, and nearly 15,000 pound-feet of torque." The road to being crowned "the most powerful truck" starts with a dyno run, and then continues through the completion of a CDL-style obstacle course, an eighth-of-a-mile drag race while towing a 10,000-pound trailer, a quarter-mile drag race without a trailer, a fuel economy test in the mountains and finally a sled-pulling test through a 300-foot-long packed-mud pit.
What kind of trucks get into such a fight? Last year's winner, for instance - who upgraded his truck this year to prove he didn't "luck into the win" - drives a 2008 Ford F-250 Super Duty with a 6.4-liter Power Stroke V8 upgraded with a custom intake, Elite Diesel triple turbos and a two-stage nitrous system. Another competitor has a 2005 Dodge Ram 2500 powered by a 5.9-liter Cummins inline-six, upgraded with Garrett turbos, dual-stage nitrous, a seven-inch exhaust stack and twin fans built into the bed to cool the Sun Coast Omega transmission. The numbers on that truck: 1,255 horsepower, and 2,063 pound-feet of torque at the wheels. Naturally, as the image above might suggest, things don't always end well.
You'll find all five videos covering this years challenge below. A scene in the dyno video sums it all up perfectly: a competitor leaves his nitrous on too long and the crew is treated to some ominous poppings, he leans out the window, throws both hands up and shouts, "Amer'ca!"