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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Looking back at the Citation IV concept that likely shaped the GM EV1

Those who forget history are condemned to repeat it. We're not sure how that applies to the GM EV1, but we'd still like to share something from Autoline Daily, an online automotive new show with our friend John McElroy. He's been covering the business for decades now and recently found something interesting: pictures of the 1984 Chevrolet Citation IV concept, seen above. Displayed half a decade before the first electric concept that would become the EV1 (inset), McElroy says it's now clear that the elegant, aerodynamic EV1 took a lot of styling cues from the Citation IV, which was developed in part thanks to GM's new-at-the-time Aerodynamics Laboratory. We agree with him that the spats over the rear wheels, the flush glass, and the covered headlights all bear a certain kind of similarity between the two cars. That the colors almost match is a nice coincidence. The Impact (the concept version of the EV1) looked "frumpier," McElroy says, because it wasn't as long as the Citation. You can read a lot more about the Citation IV here and check out McElroy's thoughts in the video below. Find the Citation starting at around 3:45. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Super Bowl MVP Tom Brady gives Chevy Colorado to Malcolm Butler [w/poll]

Winning the Super Bowl, we'd imagine, is pretty sweet. Winning the MVP award at the Super Bowl, even more so – for many reasons, among them that you get a brand new Chevy Colorado, packed full of, you know... technology and stuff. Of course this year's Most Valuable Player was none other than Tom Brady, the New England Patriots quaterback who was crowned Super Bowl MVP for the third time and lead the Pats to win the Super Bowl for the fourth time. He makes tens of millions every season, and Mrs. Brady (a.k.a. Gisele Bundchen) probably makes an extraordinarily pretty penny herself. So what does one of the most successful and wealthy players in NFL history need with a new pickup truck? Not a whole lot, apparently: the Boston Business Journal reports that he gave the truck to Malcolm Butler, the rookie cornerback who intercepted Seattle Seahawks QB Russell Wilson's pass on the Patriots' one-yard line with only twenty seconds to go and sealed the victory for New England. Which strikes us as a fitting gesture, even if Brady did keep the MVP trophy for himself. Related Video: Related Gallery 2015 Chevrolet Colorado View 31 Photos News Source: Chevrolet, Boston Business JournalImage Credit: Jamie Squire/Getty Celebrities Chevrolet Truck tom brady new england patriots