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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

This is what a 2017 Chevy Camaro Z28 could look like

The latest Camaro Z28, the enthusiast darling of the somewhat frumpy fifth-generation pony car, only hit the scene in 2014. It housed the wonderful 7.0-liter, naturally-aspirated LS7 small block V8 and featured a ton of aero bits. The trickest pieces may have been the dynamic spool valve shocks, legitimately race tech for the road. So with the new Camaro out in the wild, we were wondering what a new Z28 might look like, and thus, commissioned these renders based on our best guesses as to what a future Z28 might be. Since Chevy didn't stray too far from the Zeta-chassis Camaro formula with its new Alpha-based car, our vision of a new 2017 Camaro Z28 likewise is a sequel rather than a reboot. The exterior styling and aero details are similar, but sleeker. The defining and protruding front splitter is back, but it's smoothed slightly and better integrated. It shares quad exhaust pipes with the lowlier SS, but they're of the beveled Z06 variety, and sized up to a howitzer caliber. Instead of a weak faux rear fender vent, our version gains a real brake cooling duct. Some iconic elements, like the hood extractor vent and the large decklid spoiler, remain. What we can't see, we have to speculate on. As the track-focused, hardcore pony car in the Camaro lineup, the Z28 will have to do battle with the Ford Shelby Mustang GT350R. There's simply no avoiding it. And whereas Ford distinguished that car with a 5.2-liter, 526-horsepower, flat-plane-crank V8, Chevy is likely to look to the parts bin to find motivation. This isn't a knock; the LS and LT-series small block V8s are both numerous and power-dense. And there's one engine that seems to do the trick: the LSA, last seen in the old CTS-V and still on sale in the Camaro ZL1 (and of course, still being produced as a crate engine). In ZL1 form, the LSA makes about 580 hp, which is a nice margin over the GT350R. It's also a high-zoot but not top-of-the-line mill, having been mostly superseded by the 650-hp LT4. That puts our probable Z28 far enough behind the new CTS-V and current Corvette Z06 in the pecking order to be a safe bet, without hobbling it with the LT1 shared with the Camaro SS and regular Corvette. Will those trick spool-valve shocks from Multimatic make it to the Z28 again? Ford is taking the GT350R very seriously, and if the expensive but supremely capable suspension system is required to manhandle the Shelby at the track, you can bet that Chevy will pony up for it.

GM expected to debut two new crossovers at Detroit Auto Show

Next month, General Motors is expected to debut two new crossovers at the North American International Auto Show. That's according to Automotive News and The Wall Street Journal, which reports that the successors to the aging Chevrolet Traverse and GMC Terrain will finally make their debut. The two crossovers have been on sale since 2009 and 2010 respectively and are due for updates as the competition has newer models on the market. Both crossovers play in growing market segments where sales success is crucial for the respective brands. GM, and the automotive industry as a whole, has been shifting its focus towards crossovers in the last few years. The Traverse and the Terrain are some of the oldest SUVs on the market and are in dire need of an update. GMC's Acadia, the former corporate clone to the Traverse (and Buick Acadia), switched to a new platform in 2016. And the Terrain's platform-mate, the Chevrolet Equinox, was revealed a few months ago. Both the new Chevy and GMC models are expected to go on sale late in 2017 as 2018 models. Look for a follow up to the Traverse's sister, the Buick Enclave, to make an appearance soon. Related Video: News Source: The Wall Street Journal via Automotive NewsImage Credit: Reuters Rumormill Detroit Auto Show Chevrolet GMC Crossover SUV gmc terrain 2017 Detroit Auto Show