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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Corvette Stingray gets optional Z06 components

If you've got a Corvette Stingray in the garage and have been tempted by some of the upgrades incorporated into the Z06, but can't quite bring yourself to trade up, Chevy has got some good news for you. The Bowtie brand has announced a series of performance parts derived from those in the Z06, but applicable to the base Stingray. The list of parts includes new cooling elements, prop shafts, brakes, suspension components, and underbody braces. They can all be fitted to Stingray models with or without the Z51 performance kit, and promise to raise the Corvette's game if not quite to Z06 levels, then closer to them. And for Z06 owners interested in gaining a bit more advantage, Chevy is offering a new Level 3 aero kit as well. The parts were demonstrated on upgraded 'Vettes at the Ron Fellows driving school at Spring Mountain. The school is also serving as technical partner and the track as the location for a new spec racing series built around the C7 Corvette. Dubbed the Michelin Corvette Challenge, the calendar is composed of fifteen half-hour races held in pairs over eight weekends, all on the six-mile circuit near Las Vegas. The cars to be used in the series will be close to showroom stock and feature many of the new Z06-derived upgrades, with Michelin racing slicks for dry weather and Pilot Super Sport tires in the wet. Perhaps most compelling of all will be the payment plan that will allow participating amateur racers to pay in installments across the season and take home their Corvette after the season's conclusion in December. New Z06 Parts Enhance Corvette Stingray Performance Broad range of chassis, suspension and aero components enhance capability 2015-11-02 PAHRUMP, Nev. – Chevrolet today and drivers from the Ron Fellows Corvette high-performance driving school at the Spring Mountain track demonstrated Stingray models enhanced with components from a new lineup of Z06-based performance parts. They're designed for 2014+ Stingray models, including Z51-equipped cars. "We've selected specific components from the Corvette Z06 and engineered them to fit the award-winning Stingray," said Jim Campbell, Chevrolet U.S. vice president of Performance Vehicles and Motorsports. "These Z06 parts enhance the handling, braking, cooling and downforce performance of the Stingray." Ron Fellows, champion Corvette Racing driver, collaborated with Chevrolet Performance engineers on the all-new portfolio.

2016 Chevy Volt rated at 106 MPGe, 53 miles of pure EV range

Following a string of rumors, Chevrolet and the Environmental Protection Agency have released official fuel economy numbers for the second-generation Volt. As was reported earlier today, the new and improved hybrid will cover 53 miles on pure electric power. As Chevy tells it, first-gen Volt owners cover about 80 percent of their mileage on EV power alone, so the 40-percent increase from the second-gen should lead to an even bigger reduction in gas-powered Volt mileage. Chevy expects some 90 percent of mileage to come from a plug with its new 2016 model. This newfound EV range comes thanks to the 2016 Volt's 18.4-kilowatt hour lithium-ion battery. Rated at 106 MPGe by the feds – exactly what was promised by a June leak – the 2016 Volt improves nicely on the current model's 17.1-kWh, 98-MPGe battery back. There's also a marked improvement when relying on the gas-powered on-board generator. The 1.5-liter, four-cylinder engine will happily run on regular fuel and return a still-impressive 42 miles per gallon combined rating once the battery's state of charge is depleted. Expect the freeway to cruise to be even better, although Chevy isn't ready to say by how much. Fully charged and with a full tank, drivers should expect to cover 420 miles, a 40-mile improvement over the current model. Scroll down for the official press release from Chevrolet Related Video: The Results Are In: More Range for the 2016 Volt EPA-estimated pure electric range is 53 miles DETROIT – The 2016 Volt is engineered to offer customers more of what they want: range, range and more range. The Volt's all-new second-generation Voltec extended range electric propulsion system delivers 53 miles of pure EV range, based on EPA testing. That is nearly a 40-percent improvement over the first generation Volt. Chevrolet expects many next-generation Volt owners will use power solely from their battery for more than 90 percent of trips. Today, Volt owners use battery power on 80 percent of their trips. This means that the average Volt owner may expect to travel well over 1,000 miles between gas fill ups, if they charge regularly. For the first 53 miles, the Volt can drive gas and tailpipe-emissions free using a full charge of electricity stored in its new 18.4-kWh lithium-ion battery, which is rated at a combined 106 MPGe, or gasoline equivalent. When the Volt's battery runs low, a gas-powered generator seamlessly operates to extend the driving range for a total of 420 miles on a full tank.