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2016 Chevrolet Camaro Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2016 Chevrolet Camaro. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Jay Leno joins the dark side with Darth Vader's car

There still isn't a better Star Wars villain than Darth Vader. The Sith Lord defines menacing with his black suit, deep voice, and a penchant for choking underlings. Maybe The Force Awakens can introduce a better bad guy when the film hits theaters in the coming days, but Vader remains king until then. Jay Leno now shows some respect for the dark side of the force by welcoming Darth's car into his garage. This isn't just the tiny Hot Wheels toy, but the fully drivable version that premiered last year at San Diego Comic-Con. The car's design clearly evokes Vader's iconic helmet, but it still looks like a mean hot rod. Designer Bryan Benedict also shows Leno a few other Star Wars touches in the styling, like the light saber side pipes and Imperial logos on the wheels. One of the coolest features is that the roof rises out of the way to let in passengers, which is a small nod to a scene from The Empire Strikes Back. Underneath the Vader-inspired shape, the car uses a heavily modified C6 Chevrolet Corvette platform, and Jay gets to take it for a short drive. Leno even leans into the dark side with some maniacal laughter while behind the wheel. Related Video: