2014 Chevrolet Traverse Ls on 2040-cars

Auto blog

GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

Why does Chevy want to trademark Camaro Krypton?

The Chevrolet Camaro and Ford Mustang have the type of long-lived rivalry that is often found in the pages of comic books. Is the Camaro the Kryptonite to the Mustang's Superman, though? We might get to find out soon, if two recent trademark filings are any hints. On May 5, General Motors filed trademarks in the US for both Krypton and Camaro Krypton (not pictured above). While the move seemed potentially timed with the release of Batman v Superman: Dawn of Justice next year, engineer Al Oppenheiser shot that theory down to The Detroit Free Press. "I think that's just Internet buzz, which is great," he said to the newspaper about the alleged connection. "It's another thing about this segment of cars: there's always Internet buzz." Rather than a special edition connected to next the superhero film, Oppenheiser speculated something else. "Sometimes when we come up with a new color in our studios, they just apply [for a trademark] in case we ever use it," he said to The Detroit Free Press. "We never said we're going to do anything with that color." Still, as Superman's home planet and part of the name for the mineral that can harm him, Krypton undoubtedly has a superhero connection. To maintain the link to the comics, such a color would likely be a shade of green. Although, depending on the depiction in the books, the exact hue can vary between bright neon and a darker tone. Related Video:

New Chevy Small Block crate engine has 405 hp, endless possibilities

With decades of history, the Chevrolet Small Block V8 has definitely stood the test of time, and the company has kept finding ways to make it better. At this year's SEMA Show in November, Chevy Performance is unveiling the latest upgrade to that legacy with the new ZZ6 350-cubic-inch (5.7-liter) crate engine. Offering 405 horsepower and 405 pound-feet of torque, the mill should add a big dose of power to any project car. For the ZZ6, Chevy is working to improve the Small Block's high-rpm performance. To make that happen, the engine has Fast Burn aluminum cylinder heads and an updated valvetrain inspired by the LS family of powerplants. Large intake runners help with the airflow, and the valve springs use a tapered design that allows for less reciprocating mass. The mill also packs a forged steel crankshaft and high-silicon aluminum pistons inside of a cast iron block. Chevy is offering the engine in two versions depending on what the builder needs. The Base configuration comes with an intake, distributor, water pump, and a few other parts but lacks carburetor and accessories. Conversely, the Turn Key option has everything, including the carb, air cleaner, starter, alternator, and more. More details about their availability will be announced at SEMA. NEW ZZ6 CHEVY SMALL BLOCK ADVANCES CRATE ENGINE LEGACY Revised Fast Burn heads with LS-inspired valvetrain enhance high-rpm performance 2015-10-02 DETROIT – Developed with contemporary technologies, including a high-rpm valvetrain, Chevrolet Performance's new ZZ6 crate engine offers builders a modern twist on the classic Chevy Small Block 350. It uses updated Fast Burn cylinder heads with beehive-style valve springs inspired by the LS engine family – a feature that enhances high-rpm capability, enabling the new high-performance engine to achieve 405 horsepower and 405 lb-ft of torque. That's more power than any factory produced 350 engine ever installed in a Chevrolet production vehicle and it's one of the most powerful 350 Small Block-based crate engines in the nearly 27-year history of the "ZZ" lineup. "The new ZZ6 is the ultimate ZZ 350-based crate engine from Chevrolet Performance," said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports.