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Diesel-powered 2020 Chevrolet Silverado, GMC Sierra get big price cuts

General Motors is reducing the price difference between its diesel-powered light-duty pickups and their gasoline-burning counterparts, according to a recent report. As of September 3, 2020, the Chevrolet Silverado 1500 and the GMC Sierra 1500 benefit from a $1,500 price cut when they're ordered with a turbodiesel under the hood. Enthusiast website GM Authority first reported the news after looking at internal documents sent to dealers across the nation. It wrote the discount applies to in-stock and in-transit units of the Silverado and the Sierra (pictured), and it added dealers will begin receiving amended window stickers on September 8. And, it's not just a quick, easy way for General Motors stores to clear out 2020 inventory. Incoming 2021 models will benefit from it, too. Chevrolet's cheapest diesel-slurping 2020 Silverado, a double-cab LT with two-wheel drive, now starts at $44,000 once a mandatory $1,595 destination charge enters the equation. For context, the same configuration costs $38,795 including destination when it's ordered with the 2.7-liter turbocharged four-cylinder, which is the smallest and cheapest engine on the roster. Selecting the more efficient engine option costs buyers $5,205. At the other end of the spectrum, the crew-cab High Country with a standard cargo box and four-wheel drive is now priced at $59,690. Walk a block to the GMC store, and you'll need to spend between $44,470 (double-cab SLE with two-wheel drive) and $61,685 (crew-cab Denali with a regular cargo box and four-wheel drive) for a diesel-powered Sierra. It doesn't sound like either company is making major mechanical changes to the trucks for 2021. Both are powered by a 3.0-liter straight-six Duramax engine, which makes 277 horsepower and 460 pound-feet of torque. Rear-wheel drive and a 10-speed automatic transmission come standard, and four-wheel drive is offered at an extra cost. In its most efficient configuration, the Silverado returns 23 mpg in the city, 33 mpg on the highway, and 27 mpg in a mixed cycle, impressive numbers for a body-on-frmae pickup that's as heavy as it is capable. Ram's diesel-powered 1500 posts EPA estimates of 22, 32, and 26, respectively. Ford pledged the recently-unveiled 14th-generation F-150 will offer a turbodiesel engine, too, but its fuel economy figures are not available yet.

Chevrolet Colorado ZR2 concept suggests a diesel off-road future

"It takes the Colorado to a whole new place." – Mark Reuss The Chevrolet Colorado looks set to gain a more capable off-road version, with the company previewing a potential design direction with a ruggedized concept Wednesday at the Los Angeles Auto Show. Called the Colorado ZR2, the concept brings back the name used on off-road-tuned S-10 and Blazer models in the 1990s and 2000s. The ZR2 has a track that's four inches wider than the Colorado Z71, which is currently the line's most capable off-roader. The ZR2 is fitted with a new grille, power-dome hood, custom wheel flares and off-road-style fascia that reduces overhang and has flip-out aluminum tow hooks. It's all slathered in an outdoorsy hue dubbed Cyprus Green. The are electronic locking front and rear differentials, skid plates and mono-tube coilover shock absorbers. It all rolls (or crawls) on 275/65R18 off-road tires wrapped around custom 18-inch aluminum wheels. There's also a spare tire assembly mounted in the bed, which has a spray-in liner and 48-inch lift jack should things go afoul on the trail. "It takes the Colorado to a whole new place," Mark Reuss, General Motors executive vice president of global product development, said at the reveal. Power comes from the 2.8-liter Duramax diesel engine making 181 horsepower and 369 pound-feet of torque. This engine will arrive later in the year in the production Colorado. While the ZR2 remains only a concept, it suggests a new path for the Colorado – one we hope Chevy decides to take. Chevrolet Introduces Colorado ZR2 Concept Aggressively styled, more capable and driven by new 2.8L Duramax diesel engine LOS ANGELES – Chevrolet today introduced the Colorado ZR2 concept – a vision of how Chevrolet could take the all-new midsize truck's off-road capability to the next level. It also showcases the new 2.8L Duramax diesel engine that will arrive in the Colorado lineup later next year. The aggressively styled concept builds on the capabilities of the production Colorado Z71 and advances the legacy of Chevrolet's previous ZR2 production models. "From the bold stance to the trail-ready special equipment, the Colorado ZR2 is all about the fun of driving where the pavement ends – and doing it in characteristic Chevy style," said Tony Johnson, Colorado marketing manager.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.