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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

2016 Chevy Volt orders start tomorrow

For anyone in California who wants to be among the first adopters of the 2016 Chevrolet Volt, then May 28 is very important. Dealers in the Golden State get to be first to place orders for the range-extended electric vehicle on that day, but buyers in the rest of the US just have to wait a few months until their turn comes. This info comes from dealer data gathered by Inside EVs and confirmed by General Motors to AutoblogGreen. According to these slides, dealers in Connecticut, Massachusetts, Maryland, Maine, New Hampshire, New Jersey, New York, Oregon, Rhode Island and Vermont must wait until August 27 to place an order for the Volt. Finally, the reservations for the rest of the nation open up on October 1. The first production of these new models starts in August after a six-week shutdown at the Hamtramck factory to prepare for it. We already know that the 2016 Volt starts at $33,170, plus $825 destination, before federal or state incentives and is available in seven exterior colors and five interior upholstery options. The sedan is offered in LT and LTZ trims. Opting for the higher level adds features like an upgraded audio system, auto-dimming rearview mirror, front and rear heated leather seats, wireless device charging, and Automatic Park Assist. A navigation system on an 8-inch screen and safety assist suite are also optional, according to these documents. Related Video:

2016 Chevrolet Corvette Stingray Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2016 Chevrolet Corvette Stingray. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.