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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2014 Chevy Cruze Diesel arrives with 42 mpg for $25,695*

The last time General Motors had a diesel passenger car in the US, it was the 1.8-liter 1986 Chevette. At the 2013 Chicago Auto Show today, GM is unveiling the much-anticipated 2014 Chevrolet Cruze Diesel. The compact bows with a 2.0-liter turbo-diesel four-cylinder engine that boasts 148 horsepower and 258 pound-feet of torque, with full twist coming on at just 2,000 rpm. What's more, the common-rail, direct-injection diesel features an overboost function that allows the engine to deliver up to 280 lb-ft of torque for 10 seconds at a time. Even with 10 more horsepower and 110 more pound-feet of torque than the available turbocharged 1.4-liter four-cylinder in the Cruze, the 2.0-liter diesel engine can return up to 42 mpg (highway) bolted to its six-speed automatic transmission.
If you're counting, that figure meets the less powerful Cruze Eco with a six-speed manual transmission. More importantly, the auto transmission Cruze Diesel matches its main competition, the Volkswagen Jetta TDI, in highway fuel economy. The Cruze 2.0 TD (as it will be badged) can also handle up to 20 percent biodiesel (B20), whereas the Jetta is rated only for B5. General Motors has not released city fuel economy for its newest diesel, but we do know how much it will cost you to jump behind the driver's seat.
GM will kindly ask for $25,695, plus an $810 destination fee. That marks a $2,115 premium over a loaded Cruze LTZ Auto and $2,640 more than the Jetta TDI, though the MSRP will net you a leather interior, 17-inch alloy wheels and an Aero Performance Package, as well as a two-year maintenance plan and five-year, 100,000-mile powertrain warranty. Compared to the gas-powered Cruze, you also lose a couple cubic feet of rear cargo space thanks to a 17-liter diesel emission fluid tank. That urea fluid, which helps put the clean in clean diesel, will need to be refilled at least every 10,000 miles.

2016 Chevy Silverado unveiled in full at Texas State Fair

It's State Fair time down in the Lonestar State, which means a lot of things to a lot of Texans: rodeos, cook-offs, country music concerts, big belt buckles, and even bigger hats. But it also means new trucks. Ford used the occasion this year to roll out its new F-Series Super Duty pickups, but the Blue Oval won't have the show all to itself as Chevy is also on hand to reveal in full its latest updates to the Silverado. The Bowtie brand gave us our first glimpse at its updated 1500-series pickup back in July, but has now revealed the revised truck in full – and not just in Z71 spec, either. Buyers will be able to choose between WT, LS, LT, LTZ, and High Country trim levels – to say nothing of the various cab, box, and powertrain configurations. The top three get all-LED exterior lighting. And while the Z71 adopts the color-keyed trim we saw previously, other models like the LT, LTZ, and (to a lesser extent) the top-of-the-line High Country still bring the chrome for those who want it. Whichever the model, the new Silverado boasts a more muscular-looking front-end and a more sculpted hood. Inside, the new Silverado gets an optional MyLink system with Apple CarPlay and Android Auto support. The revised truck also benefits from added safety technology and convenience features. Engine options include a 4.3-liter V6 with 285 horsepower and 305 pound-feet of torque, a 5.3-liter V8 with 355 hp and 383 lb-ft, and a 6.2-liter V8 with 420 hp and 460 lb-ft. The news when it comes to powertrains is that the eight-speed automatic launched last year on the larger V8 is now being offered on the smaller 5.3 as well. 2016 Silverado: The New Face of Strong 2016 Silverado designed to build on Chevrolet's truck momentum 2015-09-24 - Bolder, more muscular look reflects Silverado strength, dependability - Expanded use of 8-speed transmissions; additional safety technologies - Available support for Apple CarPlay and Android Auto DALLAS – The new 2016 Chevrolet Silverado 1500 brings muscular designs and new customer-focused technologies to the most dependable, longest-lasting family of full-size pickups on the road. The new Silverados make their public debut today at the State Fair of Texas in Dallas. "The new 2016 Silverado will build on the Chevy truck legacy of dependability," said Sandor Piszar, marketing director for Chevrolet trucks.