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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Recharge Wrap-up: Tesla factory tour video, Obama rejects Keystone XL

Tesla takes us on a 90-second factory tour in a new video. In the footage, we see humans and robots hard at work putting together the electric cars we all know and love. Pieces of the manufacturing process are interspersed with larger shots of the factory floor. In the end, we see the finished product leave the factory and speed off onto a cone course. Check it out in the video above. President Obama has rejected the proposed Keystone XL oil pipeline. After a seven-year review, he says it would not be in America's interest to build the 1,179-mile pipeline to bring oil from Canada's tar sands to the Gulf of Mexico. He cites passing a bipartisan infrastructure bill as a better way to create jobs, says US gas prices are already falling, and that reducing reliance on fossil fuels is a better way toward energy security. "The industry can find a different way to move that oil," says Christine Tezak, energy market analyst at ClearView Energy Partners. "If prices go up, companies will get the oil out." Read more at The New York Times. Chevrolet is donating a 2016 Volt to support For Inspiration and Recognition of Science and Technology (FIRST). Donations raised from the auction will help the organization bring student robotics projects to communities in need of greater science, technology, engineering and math (STEM) education representation. "The Volt exemplifies technology, and behind the next-generation Chevrolet Volt is a diverse team of engineers who understand the power of science and math," says Chevrolet Marketing Director Steve Majoros. "FIRST brings science and math alive outside the classroom, just like we are bringing it alive on the road." Read more from Chevrolet. Nissan has been ranked among the top five percent of global corporations in the Carbon Disclosure Project's (CDP) 2015 Climate Change Report. Nissan scored a perfect 100 points in CDP's Climate Disclosure Leadership Index. Nissan's successful Leaf EV, as well as its efforts to reduce well-to-wheel CO2 emissions by 90 percent by 2050, earned the automaker its high marks. "Nissan is providing customers with innovative products and promoting effective use of energy and resource by increasing sourcing diversity, such as with renewable energy and recycled materials," says Nissan Corporate Vice President Joji Tagawa. "We will continue our activities to achieve our environmental philosophy of 'a Symbiosis of People, Vehicles and Nature.'" Read more in the press release below.

Recharge Wrap-up: Panasonic, Tesla on Gigafactory deal?

Bentley has been awarded the Carbon Trust Standard for reductions of carbon, water use and waste production in manufacturing. The Carbon Trust is an organization that helps groups such as businesses and governments reduce carbon emissions, use of energy and resources, and waste output. From 2011 to 2013, Bentley reduced CO2 emissions by 16 percent per car manufactured, curtailed water use by 35.7 percent, and saw significant waste reductions. Darran Messem of Carbon trust says, "Bentley is clearly passionate about continuing to improve its environmental performance, which is reflected by the fact the company has consistently invested in new technology." Read more in the press release below. Chevrolet is giving 12 Volts to MBAs Across America. The organization will use the range-extended electric cars in its efforts to help MBA students learn from and work with small business owners. As part of the MBAs Across America program's first year, four students drove 8,000 miles to provide entrepreneurs with free business counseling. The program has expanded, and this year, teams of MBAs will use the Volts to travel to 25 cities to offer their services. Learn more about the partnership between Chevrolet and MBAs Across America in the press release below. A professor from the University of Michigan has found fuel cycle analysis to be too flawed to be relied upon for measuring CO2 impacts of transportation fuels. Professor John DeCicco of the university's Energy Institute feels that the flaws in calculating the carbon footprint of liquid fuel production and combustion make such lifecycle analysis impractical. He suggests, instead, to focus to carbon capture. Since capturing CO2 directly from a vehicle is probably never going to happen, DiCicco believes the solution is to capture carbon from the atmosphere in sectors outside of transportation. Says DiCicco, "Research should be ramped up on options for increasing the rate at which CO2 is removed from the atmosphere and on programs to manage and utilize carbon fixed in the biosphere, which offers the best CO2 removal mechanism now at hand. Such strategies can complement measures that control the demand for liquid fuels by reducing travel activity, improving vehicle efficiency and shifting to non-carbon fuels." Read more at Green Car Congress. Global transportation energy consumption is expected to increase by 25.4 percent by 2035, according to a report by Navigant Research.