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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Chevrolet Silverado reportedly getting the GMC Sierra's MultiPro tailgate

GMC reinvented the pickup tailgate when it added a six-way option named MultiPro to the current-generation Sierra it introduced in 2019. It kept this clever feature to itself as a way to differentiate the Sierra from the Chevrolet Silverado, but a recent report claims it will begin sharing it in the not-too-distant future. Enthusiast website GM Authority learned from anonymous sources familiar with Chevrolet's product plans that the Silverado will soon receive its own version of the MultiPro tailgate. It will be called either MultiFlex or Multi-Flex, a name Chevrolet has already trademarked, and it was initially scheduled to make its debut for the 2021 model year. Its arrival might be delayed until the 2022 model year due to the coronavirus pandemic, however. Chevrolet's Silverado and GMC's Sierra are nearly identical under the sheet metal, so adding the latter's six-way tailgate to the former will be a relatively straightforward and cost-effective process. Interestingly, GM Authority wrote engineers could add a seventh function to the tailgate, though it didn't reveal what they have in store. It's also not sure whether both trucks will get the new feature, or if it will exclusively be offered on the Chevrolet. 2022 will bring major updates to the Silverado and the Sierra, potentially including — as we've previously reported — an independent rear suspension. Interior upgrades will allegedly be part of the mid-cycle changes, too, but we still don't know if the Silverado will receive the tough carbon fiber cargo box available in the Sierra. In the meantime, motorists in the market for a Sierra will temporarily have fewer options to choose from. GMC has asked its dealers to stop taking orders for the regular- and double-cab variants of the truck, according to a separate report from GM Authority. Putting the slower-selling regular- and double-cab trucks on hiatus will allow dealers to build up their inventory of crew-cabs, which sell far better and are in relatively short supply. These restrictions will remain in effect until the 2021 model year, which starts on September 14 for double- and crew-cab models and on September 21 for regular-cab trucks. All three body styles will be available in 2021. Related Video:

2015 Chevy Volt gets larger battery, though range remains the same

The Chevrolet Volt isn't changing much for the 2015 model year. According to specifications uncovered by Inside EVs, though, the new Volt's battery does have a slightly larger capacity. According to the spec sheet, this doesn't translate to increased range. Real world driving, though, might tell a different story. The 2015 Volt's battery storage is slightly higher than the outgoing model's, up from 16.5 kilowatt-hours to 17.1 kWh. According to GM's manager of electrification technology communications, Kevin Kelly, speaking to Green Car Reports, the increased capacity is "a late change done in the cell... just another continuous improvement to surprise and delight our customers." The stated electric range, however, stays at 38 miles. Inside EVs followed up on its original report, and found that drivers could see some advantage to the battery tweak. When they spoke to Kelly, he told them, "As a result of this change, we would expect that some customers may see a slight improvement in overall EV range." It's worth noting that when battery capacity increased from 16 kWh to 16.5 kWh for the 2013 Volt, electric range increased by three miles to the current 38, while MPGe went from 94 to 98. The price of the 2015 Chevrolet Volt remains steady, at $34,995. The actual cost to the customer is considerably less with the $7,500 federal tax credit, as well as any local incentives.