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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

Nissan Leaf sells 1,553 in April, Volt climbs to 905

After three months in the 500 and 600 range, sales of the Chevy Volt climbed to 905 in April. That's up for the year so far – likely due to increasing discounts – but still down 41.5 percent from April 2014. As we've been saying every time the Volt turns in less-than-exciting monthly sales numbers, we suspect a large number of potential Volt buyers are waiting for the next-gen model to arrive in the second half of 2015. While the price for that car has not yet been announced, the updated tech specs show that it will probably be worth the wait for drivers who want the latest and greatest. Over on the Nissan Leaf side of things, April sales were 1,553 units this year. That's the second-best month of the year but down from the 2,088 units sold last April. After the Leaf finally climbed to the top of the cumulative best sellers list for plug-in vehicles last month, the difference between these two leaders is now 1,824 in favor of the Leaf. Nissan says that sales were influenced by the launch of its No Charge To Charge promotion in Indianapolis and Fresno, CA. This deal gives new Leaf buyers and lessees two years of no-cost quick charging in these markets. No Charge To Charge is not available in 15 US markets for (San Francisco, Sacramento, San Diego, Seattle, Portland, Nashville, Phoenix, Dallas-Ft. Worth, Houston, Washington, DC, Los Angeles, Chicago and Atlanta) and will expand to 10 more by the middle of this year. As we do every month, our full wrap-up of US green car sales is coming soon. For now, enjoy discussing these sales figures in the Comments below.