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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

It's possible to go 111 miles on electricity in the new Chevy Volt

Wayne Gerdes at CleanMPG put the 2016 Chevrolet Volt in Premiere trim through a few closely watched on-the-road tests over a few days. One of them was a run from full charge to EV-only exhaustion, and at the end of the trip Gerdes had traveled 111.0 indicated miles on a single charge, 111.9 according to his Garmin. What's the catch? He guessed his average speed was about 20 miles per hour, which was 15 and 20 mph around town and "a few miles" at 50 mph on the highway. The EPA says the new Volt should go 53 miles on battery power. In the 2011 Volt, rated at 38 electric miles, Gerdes got 75.5 miles on a charge. The upshot is that at urban driving at average speeds should get drivers the EPA rated 53 e-mpg without fuss. He wasn't so impressed with performance in Charge Sustaining Mode, though. During one run that covered 101.2 actual miles in CSM, using 1.691 gallons, the Volt got 59.8 mpg. Speaking of driving in CSM only, Gerdes said it's less efficient here than in competitors from Toyota, Honda, and Hyundai, but that's one of the few performance-related complaints he had. Elsewhere around the PHEV, Gerdes liked improvements to the eight-inch display and rear-view camera, build and design quality, the much quieter ride, and the switch to regular fuel. The six-foot Gerdes found the cabin space still cozy, especially in the back where ingress and egress could be a challenge for people of a certain stature. He lamented the fact that he couldn't find instantaneous fuel and energy consumption or among the many readouts, and would prefer the sedan kicked into glide mode sooner. In spite of that, he declares the Volt II "a full blown electric car." Head over to CleanMPG for the rest of his assessment.

2016 Chevrolet Camaro First Drive [w/video]

The Autoblog gang was downright stoked to learn the 2016 Chevy Camaro was next on our test-car docket. Then we found out it was the V6 model. Buzzkill. We were hoping for the snorting V8, or at least the spunky new turbo four-cylinder. The V6? Meh. We've been driving V6 Camaros for, like, six years. It's what you buy if you can't afford anything better, or so say horsepower snobs as they wrinkle their noses and cut their coffee with 93 octane. But after a week with the six-pot Camaro, we'll admit it: we were wrong. The all-new 3.6-liter V6 is strong, sounds good, and is damn fun to drive. Its 335 horsepower and 284 pound-feet of torque appear modest by modern standards, but they power the Camaro to 60 miles per hour in 5.1 seconds with the automatic, or in the case of our manual-equipped test car, 5.2 seconds. That's almost half a second quicker than the new turbo four-cylinder model. Yes, it has the same displacement as the old V6. No, it's not the same engine. Upon closer inspection, the V6's potency shouldn't come as a surprise. This engine is from General Motors' newest family of dual-overhead cam powerplants that launched in the Cadillac CTS and ATS. Yes, it has the same displacement as the old V6. No, it's not the same engine. Don't be fooled, and don't underestimate it at stoplights. The strapping V6 is unsuspectingly good, but it's just one of many improvements for the sixth-generation Camaro. Chevy's coupe is lighter, faster, and more modern looking inside and out. It starts with a rear-wheel-drive chassis donated from the Cadillac ATS, though about 70 percent of the components are unique to the Camaro. The 2016 model is about two inches shorter in length (thanks to a shorter wheelbase) and about an inch has been removed from height and width compared to the 2015 model. These lighter underpinnings jumpstarted the Camaro's weight-loss plan, and thanks to extensive use of aluminum, the V6 with the new eight-speed automatic transmission weighs 3,435 pounds – 294 less than its predecessor (the manual-transmission V6 Camaro weighs 3,448 pounds). The V8, meanwhile, sheds 223 pounds. One by one, these elements would merely enhance how the Camaro drives, but taken collectively, they invigorate the new model. It feels much more confident and agile in all circumstances. Put simply, it's a sportier car. View 32 Photos Grab second, let the revs build, and the dual-mode exhaust changes its tune from a low buzz to a rumble, then a growl.