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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

General Motors Recalls Nearly 780,000 Cars To Fix Deadly Problem

General Motors is recalling nearly 780,000 compact cars in North America because the engines can shut down unexpectedly and cause crashes. The company says six people have been killed in crashes related to the problem. The recall affects Chevrolet Cobalts and Pontiac G5s from the 2005 through 2007 model years. U.S. safety regulators say the weight of the key ring and rough roads can move the ignition switch out of the run position, cutting the engine and electricity. If that happens, air bags may not work. GM says there have been 22 crashes from the problem. All happened at high speeds. Dealers will replace the ignition switch for free. GM says owners should remove nonessential items from key rings until the problem is fixed. Related Gallery Chevy Impala Earns Highest Accolades From Consumer Reports Recalls Chevrolet GM Pontiac Cobalt

GM resumes production of its 3.0-liter turbodiesel straight-six

General Motors temporarily stopped taking orders for trucks and SUVs equipped with the 3.0-liter Duramax turbodiesel six-cylinder engine in August 2021 due to a supplier shortage. Reports claimed the pause would last through 2021, but the engine is already back in production. Enthusiast website GM Authority learned from sources inside General Motors that the straight-six is once again coming off the assembly line at the Flint Engine Plant in Flint, Michigan. There's no official word on precisely what the problem was linked to and whether it was related to the on-going chip shortage that's wreaking havoc across the automotive industry. All we know is that the pause lasted for about two weeks. Called LM2 internally, the six is available in Chevrolet's Tahoe, Suburban, and Silverado 1500 and in GMC's version of these trucks. It's also an option in the Cadillac Escalade. It develops 277 horsepower at 3,750 rpm and a V8-like 460 pound-feet of torque at 1,500 rpm in every application, and it allows these big behemoths to post surprising fuel economy numbers. Fitted to a rear-wheel-drive Tahoe, the Duramax returns 21 mpg in the city, 28 mpg on the highway, and 24 mpg in a combined cycle, figures that make it more efficient than a Blazer. Demand for the diesel-powered trucks is relatively high. While the shortage undoubtedly took a toll on sales, the Duramax represented 8% of Suburban sales and 6% of Tahoe sales in May 2021. There are no other diesel-burning full-size SUVs available new so they have the market to themselves. On the truck side, Ram still makes the EcoDiesel available on some 1500 trims but Ford abandoned the segment. Related Video: Featured Gallery 2021 Chevrolet Tahoe RST View 24 Photos Chevrolet GMC Truck SUV Diesel Vehicles