2008 Chevrolet Silverado 2500 on 2040-cars

Auto blog

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Recharge Wrap-up: meet the Luka EV project, VisibleTesla allows Model S hacking

Select Registry is partnering with Tesla to install chargers at many of its lodgings. More than 170 hotels, inns and bed & breakfasts will install Tesla High Power Wall Connectors for their guests to use. So far, 63 properties have installed the chargers. Eventually, Select Registry members in 34 states as well as Nova Scotia will offer charging on-site. Tesla's wall charger provides the Model S with 58 miles of range per hour. The hotels will rent you a room for the full night, as well. Read more in the press release below. Tesla Model S owners can hack their car with the VisibleTesla app. The free, open source app allows users to check on and control the status of the car and its subsystems, similar to Tesla's official apps. VisibleTesla can also be used to schedule certain automated commands. For example, its creator, Joe Pasqua, has his car send him a text message reminding him to bring his bags with him when he enters the grocery store parking lot. Other users have the car remind them if the car is not charging at a certain time, or schedule the car to turn on the heat before departure. Read more at TechWorm, or learn more at the VisibleTesla website. Georgia Power has added 32 Chevrolet Volts to its fleet. Employees, particularly the utility's energy efficiency experts, will use the cars to travel to customers' homes and businesses to conduct energy audits. "We are leading by example and demonstrating to our customers, and other Georgia businesses, that electric transportation works for all drivers," says Georgia Power Chairman, President & CEO Paul Bowers. Georgia Power also offers charger rebates and special rates for EV customers. Read more at Domestic Fuel. The Luka EV is a project to build an affordable, lightweight, retro-looking, road-legal electric car in one year. The team wants to get the car certified for use on EU roads by September 2015. They have goals of achieving a driving range of 300 kilometers (about 186 miles), keeping the cost under ˆ20,000 (about $22,280 US at current rates) and the weight under 750 kilograms (about 1,650 pounds). The builders recently completed their first range test of the working vehicle, which uses in-hub motors for propulsion. Learn more at the Luka EV project page on Hackaday. Select Registry Teams with Tesla Motors Both Tesla owners and their vehicles can recharge at more than 170 B&Bs, inns, and hotels throughout the U.S.