Chevrolet 1500 Silverado Extended Cab Pickup Truck Gas 4.8l V8 A/c 4dr Vortec Gm on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM says EVs are the future — but trucks are going to take it there

In the PowerPoint deck for the General Motors Capital Markets Day presentation, one of the more disturbing things comes early on, during GM President Mark Reuss' initial remarks, in an area where he is discussing the company's overall strength in trucks. The point being made is that GM has a truck for all and sundry. And there it is, a phrase on a slide that should send chills up the spines of those who still pine for the old Bob Seger "Like a Rock" Silverado ads: "Little bit country. Little bit rock 'n' roll." That's right. Donny and Marie. Somehow the Denis Leary snark in the F-150 ads is all the more appealing. The Capital Markets Day presentation was chock full of observations about electrification and automation (Reuss and CEO Mary Barra both noted that the corporation's vision is one of "Zero Crashes. Zero Emissions. Zero Congestion." Dan Ammann talked about the progress being made at Cruise Automation; Reuss rolled out the plan for an array of electrified vehicles, with a luxury EV and a compact SUV being the "Centroid Entries" for the modular bases of many others). But it is worth noting that there is no getting away from the power of pickups in the U.S. market, as that was the central topic in Chief Financial Officer Dhivya Suryadevara's comments, with "Truck Franchise" being flanked by "Key Financial Priorities" and "Financial Outlook." Clearly, to gloss the old phrase, the truck segment is where the money is. Suryadevra enumerated how the truck segment is significantly different than other types of light vehicles. Among her points: GM, Ford and FCA have more than 90% of market share. The truck parc has been growing and aging over the past 10 years. Customers are fiercely loyal to the segment—as in 70% of truck buyers are truck buyers. A good number of the vehicles are for commercial use (40 percent). Trucks are "less prone to. . .mobility disruption." Trucks offer high margins. Translaton: The segment is one that they're solidly positioned in. There are lots of old trucks on the road that will need to be replaced by new ones. Perhaps buyers may switch from a Sierra to a Canyon, but it will be a truck. If your livelihood depends on that type of vehicle, even if gas prices go up or the economy begins to go south, you're going to stick with it. Most of the country isn't San Francisco, so trucks will continue to be essential. And, well, they're profitable in the extreme.

2021 Jeep Grand Cherokee L vs Big Three-Row Crossovers | Spec comparison

The three-row 2021 Jeep Grand Cherokee L is here, entering an ever-growing segment of big crossovers that Jeep has ignored since the Commander of the late 2000s. Of course, the Dodge Durango has basically been a three-row version of the current Grand Cherokee with Dodge styling and a different interior, so it's not like The Corporate Entity Formerly Known as Chrysler has been without a contender in the segment. Jeep is a stronger brand than Dodge, however, and the three-row midsize segment is stronger than those with two rows (there's a vast sales difference between the Chevrolet Traverse and Blazer, as well as the Honda Pilot and Passport). In other words, the Grand Cherokee L could be a very big deal. It is also, quite literally, a very big deal. As you're about to see, it is now the largest three-row crossover, besting the length, wheelbase and height of even the gargantuan Traverse. There's more to the story than that, however, so we put together the below comparison chart to show you how the new Grand Cherokee L lines up on paper versus the biggest three-row crossovers. That includes the 2021 Ford Explorer, 2021 Kia Telluride, 2021 Hyundai Palisade and 2022 Chevrolet Traverse. This group also represents some of the strongest entries in the segment as well as those we feel are most likely to be considered alongside the big Jeep. To that end, we also included the 2021 Lincoln Aviator in the chart since its base price is actually less than what we anticipate the luxurious, range-topping Grand Cherokee L Overland and Summit trim levels to start.  Engines and drivetrains Note the differences in curb weight here. The Grand Cherokee L has the highest base curb weight of the group apart from the high-lux Aviator, yet its 3.6-liter V6 has the least amount of power and torque. Therefore, it'll be surprising if it's not the slowest in the group. There's of course the Hemi V8 available on the top Overland and Summit trim levels, but again, a hefty curb weight works against it. At 5,330 pounds, the lightest V8-powered JGCL weighs 600 pounds more than V6-power Explorer Platinum and ST models. On the other hand, nothing can touch the Hemi Jeep's towing capacity, and only the 400-hp Aviator betters the Jeep's base V6. Its 6,200-pound towing capacity greatly outdoes the 5,000-pound limits of not only the Telluride, Palisade and Traverse, but most others in the segment as well.