1967 Chevrolet Nova on 2040-cars

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Chevy Bolt name just might get through US trademark office

UPDATE: GM told AutoblogGreen on June 1 that, "Our Chevrolet Legal team has been working closely with the USPT on the Chevrolet Bolt trademark. As of last week, our legal staff received consent from Yamaha to use the Bolt name. According to our legal team, our USPT application is back to active status." Also, it appears that GM has further trademarked Bolt EV and Chevrolet Bolt EV. Chevy wants to sell a 200-mile electric vehicle for around $35,000 in a few years. The Detroit automaker wants to call that car the Bolt, not to be confused with the company's other plug-in, the Chevy Volt. Unless something changes, the United States Patent and Trademark Office (USPTO) is going to crush GM's Bolt-flavored dreams. The USPTO has suspended GM's trademark application. The USPTO said in its suspension that there was a "likelihood of confusion" with another Bolt trademark, No. 4429759, which applies to a Bolt trademark filed by Yamaha on August 09, 2012. That's well before GM's effort to trademark the Bolt name in 2014. GM's application will remain suspended, the USPTO said, "until the earlier-filed referenced application(s) is either registered or abandoned." Maybe GM will use this setback to respond to the many criticisms of the Bolt name we've heard since it was first announced. There is another page on the USPTO's website that says GM's Bolt application is still live, but we assume that just hasn't been updated yet. Related Video:

Petrolicious visits a coachbuilt Corvette in Montana

There was once a time when most anyone could take a car to one of the great coachbuilders of Italy and have it rebodied into something entirely original. That's what one Gordon Kelley did back in 1962. And it's the story that Petrolicious tells in its latest video. An industrial designer by trade, Kelley penned his own design for bodywork to cover his '61 Corvette, and brought it to Vignale (today owned by Ford) in Turin for realization. The stunning result became known as the Kelley Corvette. It appeared at major auto shows and graced the covers of magazines, and with good reason: as you can see for yourself, Kelley's design and Vignale's work came together beautifully, and have gracefully endured the test of time in singular fashion. Today the car's custodian is one John Breslow, based out in Montana – a state that not only doesn't require a front license plate (which would be a crying shame to mount in that front grille) but also has some of the highest speed limits in the country. Breslow likens the Kelley Corvette to "a Van Gogh you can drive." But even higher praise is that he actually drives it, which is no mean feat considering what else he has in his garage, from cherished classics like a Ferrari 275 GTB and Jaguar XKSS to modern Zagato coachbuilt specials like the Alfa Romeo TZ3 and Ferrari 550 GTZ Barchetta. Related Video:

Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.